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Campaign Management Assoc Manager

10-14 years

₹ 10 - 39L/yr (AmbitionBox estimate)

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This is an estimate of the average salary range for this position. It has not been reviewed by the company, and the actual salary may differ.

Mumbai

1 vacancy

Campaign Management Assoc Manager

Accenture

posted 16hr ago

Job Role Insights

Flexible timing

Job Description




Skill required:
Marketing Operations - Campaign Management


Designation:
Campaign Management Assoc Manager


Qualifications:
Any Graduation


Years of Experience:
10 to 14 years

Language - Ability:English - Advanced


What would you do?
Requirements:Marketing Automation Strategy execution:
  • Collaborate with marketing teams and project managers to understand business requirements and develop comprehensive execution/workflow for marketing automation strategies using Salesforce Marketing Cloud.Role requires Campaign Tech Lead (Salesforce marketing cloud)


    What are we looking for?
  • Salesforce Marketing Cloud Expertise:In-depth knowledge and hands-on experience in configuring and utilizing Salesforce Marketing Cloud tools and features, including Journey Builder, Automation Studio, Email Studio, Content Builder, and Audience Builder.
  • Marketing Automation Experience:Proven track record of successfully implementing and managing marketing automation campaigns, including audience segmentation, journey creation, and analytics.
  • CRM Integration:Experience in integrating Salesforce Marketing Cloud with CRM systems (e.g., Salesforce, Microsoft Dynamics) to ensure seamless data flow.
  • AMPscript and SQL:Proficiency in AMPscripts and SQL to customize email content, create complex data filters, and perform advanced data manipulations.
  • Team Leadership:Strong leadership skills to guide and mentor a team of SFMC developers and administrators.
  • Problem-Solving:Ability to analyze complex technical issues, identify root causes, and propose effective solutions.
  • Communication Skills:Excellent communication and interpersonal skills to collaborate with marketing teams, IT, and other stakeholders.
  • Technical Leadership:
  • Lead a team of SFMC developers and SMEs, providing technical guidance, support, and mentoring. Facilitate technical decision-making and ensure adherence to best practices and standards.SFMC Implementation:
  • Design, configure, and implement various components of SFMC, including journeys, automation workflows, email templates, landing pages, and data extensions, while ensuring scalability and maintainability.Integration and Data Management:Oversee data integration between SFMC and other systems (e.g., CRM, CMS) to enable seamless data flow for personalized and targeted marketing campaigns.Campaign Execution:
  • Collaborate with marketing teams to execute and optimize marketing campaigns, ensuring they are delivered effectively, on time, and meeting the desired outcomes.A/B Testing and Analytics:
  • Utilize SFMC s analytical capabilities to set up A/B tests, track campaign performance, and provide actionable insights to improve marketing strategies.Security and Compliance:
  • Ensure SFMC implementations adhere to data security and privacy regulations (e.g., GDPR, CCPA) and internal security policies.Troubleshooting and Issue Resolution:
  • Act as the technical escalation point for SFMC-related issues and

    Roles and Responsibilities:
  • Documentation and Training:
  • Create technical documentation, guidelines, and best practices for SFMC usage. Conduct training sessions to upskill the marketing and technical teams on SFMC functionalities.Stay Updated with SFMC Trends:
  • Keep abreast of the latest updates, features, and trends in Salesforce Marketing Cloud to suggest innovative solutions and improvements.Work Orchestration and Data hygiene:
  • Fully understand ticketing/request management tool and accurately record updates, assignments, data points, timestamps etc. to provide seamless experience to both internal and external stakeholders.
  • Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document wherever applicable to carry out all required tasks.
  • Complete all required reports so that accurate numbers are reported to both client and leadership.


    Qualifications

    Any Graduation

  • Employment Type: Full Time, Permanent

    Read full job description

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    What people at Accenture are saying

    3.8
     Rating based on 946 Associate Manager reviews

    Likes

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      Dislikes

      Work life Balance: Hours are not defined Work Culture: Very poor culture Management: Really poor Salary and Benefits: variable pay cut and zero hikes HIS: Very poor for parents Statutory warning: Working in Accenture can be injurious to your health

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      Associate Manager salary at Accenture

      reported by 16.1k employees with 6-19 years exp.
      ₹14.2 L/yr - ₹40.2 L/yr
      70% more than the average Associate Manager Salary in India
      View more details

      What Accenture employees are saying about work life

      based on 53.8k employees
      66%
      85%
      68%
      76%
      Flexible timing
      Monday to Friday
      No travel
      Day Shift
      View more insights

      Accenture Benefits

      Free Transport
      Cafeteria
      Work From Home
      Gymnasium
      Health Insurance
      Soft Skill Training +6 more
      View more benefits

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