S&C Global Network - AI - Web Analytics - Analyst

Entity:- Accenture Strategy & Consulting

Team:- Global Network- Data & AI

Practice:- Marketing Analytics

Title:- Web Analytics Consultant/ Web Analytics Manager- Marketing Analytics

Job location:- Bangalore/Gurgaon/Mumbai/Hyderabad/Pune

About S&C - Global Network (GN): - Accenture Global Network - Data & AI practice help our clients grow their business in entirely new ways. Analytics enables our clients to achieve high performance through insights from data - insights that inform better decisions and strengthen customer relationships. From strategy to execution, Accenture works with organizations to develop analytic capabilities - from accessing and reporting on data to predictive modelling - to outperform the competition.

WHATS IN IT FOR YOU?

As part of our Analytics practice, you will join a worldwide network of over 20k+ smart and driven colleagues experienced in leading AI/ML/Statistical tools, methods, and applications for digital marketing, web/mobile analytics, customer data platform, personalization and now GEN AI. From data to analytics and insights to actions, our forward-thinking consultants provide analytically informed, issue-based insights at scale to help our clients improve outcomes and achieve high performance.

What you would do in this role

An Analyst/Consultant/Manager for Web Analytics serves as the day-to-day marketing technology point of contact and helps our clients get measure value out of their investment into their digital assets by developing a strategic roadmap focused on personalized activation. You will be working with a multidisciplinary team of Solution Architects, Data Engineers, Data Scientists, and Digital Marketers.

Key Duties and Responsibilities:

Be a platform expert in one or more leading Tag Management platforms. Deep developer level expertise on Adobe Launch/AEP Web SDK, Google Tag Manager, Tealium iQ.

Developer level expertise for Visualization tools e.g.- Tableau, Power BI, Looker, etc. Dashboard development using any of these tools.

Provide deep domain expertise in our clients business and broad knowledge of digital marketing together with a Marketing Strategist industry.

Deep expert level knowledge of GA360/GA4, Adobe Analytics/Customer Journey Analytics. End-to end configuration of these tools for digital assets.

Assess and audit the current state of a clients marketing technology stack (MarTech) together with a solutions architect.

Perform technical analysis & design for analytics-related initiatives. Define requirements for web or app digital analytics implementation/reporting dashboard.

Conduct stakeholder interviews and gather business requirements.

Translate business requirements into BRDs, technical specifications, tagging guide, data layer design documents, SDR.

Coordinate with website developers for Analytics integration, datalayer implementation.

Implement tags for websites/apps using tag managers inclusive of any custom implementations, custom JavaScript, web scraping, tag manager configuration from start to end.

Diagnose and troubleshoot analytics implementation and platform configuration issues. Perform end-to-end QA testing for integrations.

Manage ad pixels, third-party tags for digital campaigns.

Manage large volumes of structured and unstructured data, extract & clean data to make it amenable for analysis.

Root cause analysis, creating actionable insights using Web Analytics Reporting tools or Visualization tools

Work with/as the Solution Architect to strategize, architect, and document a scalable Web Analytics implementation (websites/apps), tailored to the clients needs. Able to integrate multiple Martech tools.

Ensure analytics are consistently implemented across digital properties.

Provide hands-on support and platform training for our clients.

Work with Business Analysts, Data Architects, Technical Architects, DBAs to achieve project objectives - delivery dates, quality objectives etc.

Project management expertise for sprint planning.

Qualifications

Who we are looking for?

B Tech/M Tech from reputed engineering colleges

Masters/M Tech in Computer Science

At least 4+ years of relevant work experience of reporting and tag management across web/mobile analytics platforms inclusive of aspects like technical analysis, design and development

At least 4+ years of relevant work experience in marketing, consulting, or analytics

At least 5+ years of experience working in an agency environment

Subject matter expert in any one multi-channel marketing hubs by Adobe Experience Platform, Google, Tealium.

At least 1 years of dashboard development experience with visualization tools like Tableau, Power BI, Looker, etc.

Strong understanding of implementation of consent management platforms e.g. Sourcepoint, OneTrust on digital assets

Must have developer experience with tag management platforms like Adobe Launch/AEP Web SDK, Google Tag Manager, Tealium iQ. Certification in any one is must

Must have developer and reporting experience with web analytics tools like Google Analytics or Adobe Analytics/Customer Journey Analytics inclusive of building custom reports. Certification in Adobe Analytics/Google Analytics is a must

Experience in requirement gathering, solution design, tag implementation and audits, Martech tools integration

Experience in defining measurement frameworks for websites/app, suggesting KPIs to track, driving strategy for customer engagement

Business intelligence expertise for insights, actionable recommendations.

Strong hands-on with advanced JavaScript and jQuery. Able to develop custom tags/scripts using tag managers

Basic understanding of HTML is a must.

Experience in Postman APIs is a plus.

Strong experience in ETL, data aggregation and transformation using SQL is a must

Experience debugging with browser developer tools like Adobe Launch debugger, Omnibug, Charles, Browser stack, etc.

Experience in mobile analytics implementations is a nice to have

Experience with A/B testing tools is a plus. Good to have knowledge on personalization tools like Adobe Target, Optimizely

Good to have knowledge on CDPs like AEP-RTCDP, Tealium, Segment, Lytics

Good to have exposure to Gen AI

Good to have knowledge of any marketing destinations like Google Ads, DV360, Campaign Manager, Facebook Ads Manager, The Trading desk etc.

Proficient in Excel, MS word, PowerPoint, etc.

Technical Skills:

Must have:

GA4/GA360, or/and Adobe Analytics/Customer Journey Analytics

Google Tag Manager, and/or Adobe Launch/AEP Web SDK, and/or Tealium iQ and/or any Tag Manager Tool

Tableau, and/or Power BI, and/or Looker, and/or any Visualization tools

Advance level SQL

Advance level JavaScript and jQuery

Basic HTML

Experience on debuggers like Adobe Launch debugger, Omnibug, Charles, Browser stack, etc.

Good to have:

AEP-RTCDP and/or Tealium and/or Segment and/or Lytics and/or any Customer Data Platform (CDPs)

Adobe Target and/or Optimizely or any personalization or A/B testing tool

Any Marketing destinations like Google Ads, DV360, Adobe Audience Manager, etc.

Soft Skills:

Strong problem-solving skills

Good team player

Attention to details

Effective communication skills