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Accenture

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3.8

based on 56.9k Reviews

Video summary

Proud winner of ABECA 2024 - AmbitionBox Employee Choice Awards

Top Rated Mega Company - 2024

Top Rated Company for Women - 2024

Top Rated IT/ITES Company - 2024

17571 Accenture Jobs

Marketing Platform Auto Assoc Manager

Accenture Solutions Pvt Ltd

3.8

based on 56.9k Reviews

10-14 years

₹ 10 - 39L/yr (AmbitionBox estimate)

Mumbai

Marketing Platform Auto Assoc Manager

Accenture

posted 1d ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing Salesforce Project Management Android Marketing Management Campaign Management

+ 7 more

Job Description

Skill required: Marketing Operations - Campaign Management

Designation: Marketing Platform Auto Assoc Manager

Qualifications:Any Graduation

Years of Experience:10 to 14 years

What would you do?

The Channel Activation Manager is responsible for driving the effective execution of channel strategies to optimize customer engagement and maximize business performance.

This role focuses on operationalizing go-to-market plans, managing cross-channel initiatives, and ensuring that campaigns and activities deliver measurable results.

The Channel Activation Manager plays a critical role in bridging strategy and execution, working collaboratively with internal teams and external partners to achieve channel objectives.

What are we looking for?

Expertise in channel marketing and activation strategies.

Proficiency in using CRM systems, marketing automation tools, and analytics platforms.

Strong project management skills with the ability to manage multiple initiatives simultaneously.

Knowledge of digital marketing techniques, including social media, email campaigns, and e-commerce.

Financial skills to manage budgets and analyze return on investment (ROI).

Excellent communication and presentation skills.

Strong analytical and problem-solving abilities.

Ability to collaborate and build relationships across diverse teams and stakeholders.

Creative thinking with a customer-centric approach.

Organizational skills and attention to detail. Bachelor's degree in Marketing, Business Administration, or a related field; an advanced degree is a plus.

5+ years of experience in channel marketing, sales, or activation roles.

Proven track record of managing successful channel activation campaigns.

Experience working in cross-functional environments with internal teams and external partners.

Familiarity with both traditional and digital marketing channels.

Roles and Responsibilities:

Lead the activation of channel marketing campaigns across multiple platforms and touchpoints, ensuring alignment with strategic objectives.

Develop and implement initiatives to enhance the efficiency and effectiveness of channel activities.

Work closely with sales, marketing, and product teams to ensure seamless integration and execution of channel plans.

Monitor and evaluate the performance of channel activities using key performance indicators (KPIs), providing actionable insights for continuous improvement.

Oversee the allocation and utilization of resources to deliver channel activities within budget.

Collaborate with external partners and vendors to ensure high-quality execution of channel activation initiatives.

Ensure that all channel activities are designed to enhance the customer experience and drive satisfaction.

Identify and implement new tools, technologies, and approaches to improve channel activation processes.

Qualifications

Any Graduation

Employment Type: Full Time, Permanent

Read full job description

Accenture Interview Questions & Tips

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What people at Accenture are saying

3.7

Rating based on 1k Associate Manager reviews

Anonymous · Data Science & Analytics in Bangalore / Bengaluru

Likes

Nothing can be mentioned here.

Dislikes

Work life Balance: Hours are not defined Work Culture: Very poor culture Management: Really poor Salary and Benefits: variable pay cut and zero hikes HIS: Very poor for parents Statutory warning: Working in Accenture can be injurious to your health

Salary - Bad

+6 more

Read 1k Associate Manager reviews

Associate Manager salary at Accenture

reported by 16.5k employees with 6-19 years exp.

₹14.5 L/yr - ₹40.2 L/yr

70% more than the average Associate Manager Salary in India

View more details

What Accenture employees are saying about work life

based on 56.9k employees

65%

85%

67%

75%

Flexible timing

Monday to Friday

No travel

Day Shift

View more insights

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Accenture Mumbai Office Location

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Mumbai Office

1st, 2nd, 3rd, & 4th Office Level, Building No. 02, Mindspace, Serene Properties IT/ITES SEZ, Thane-Belapur Road, Airoli, Navi MumbaiMumbai, India, Mumbai
400708