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Campaign Management Sr Analyst

5-8 years

₹ 3 - 20L/yr (AmbitionBox estimate)

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This is an estimate of the average salary range for this position. It has not been reviewed by the company, and the actual salary may differ.

Mumbai

1 vacancy

Campaign Management Sr Analyst

Accenture

posted 25d ago

Job Role Insights

Flexible timing

Job Description






Skill required:
Marketing Operations - Campaign Management



Designation:
Campaign Management Sr Analyst



Qualifications:
Any Graduation



Years of Experience:
5 to 8 years



What would you do?
Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Excellent analytical skills with ability to mine data to inform decisions
  • Must be flexible with weekly schedule, adaptable and willing to take on multiple priorities
  • Excellent organization and time management skills to complete tasks on time.
  • Well versed with advanced computer skills for Microsoft tools (Excel, Word, Power point)
  • Bachelor's degree, MBA Marketing will be an added advantage



    What are we looking for?
  • 4-5 years of experience working on social campaigns/ campaign manager / FB marketing in media agencies
  • Demonstrable success in improving account performance in social / similar online ad experience will be considered as well
  • Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimization


    Roles and Responsibilities:
  • Develop, manage and optimize comprehensive paid Facebook and Instagram Ad campaigns
  • Recommend new strategies based on data and testing
  • Experience in Audience research, audience building and ad creation
  • Experience running targeted, high-spend, high-return ad campaigns, specifically on Facebook
  • Excellent knowledge of Instagram ads manager and other social media best practices
  • Knowledge on responding to comments, compile campaigns and create content for Instagram
  • Audit and optimize new & existing ad campaigns to ensure KPI's are met such as budget spend, timelines, CPL, CPA, ROI, and ROAS - both short and long term.
  • Manage social performance reporting process, communicating results (as needed) / on a daily, weekly or monthly basis.
  • Organize hypotheses and recommendations for enhancing campaign performance
  • Setup, verify and troubleshoot pixels (understanding of 3rd party platforms will be added advantage)
  • Understanding of Google Analytics and Google Tag Manager is a plus
  • Stay up to date with current technologies and trends in Facebook policies, strategies, trends, design tools and applications



    Qualifications


    Any Graduation

  • Employment Type: Full Time, Permanent

    Read full job description

    Accenture Interview Questions & Tips

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    What people at Accenture are saying

    3.8
     Rating based on 1.4k Senior Analyst reviews

    Likes

    All depends on the project, your colleagues and manager. If these are good then you will enjoy working. Some good learning modules are there.

    • Job security - Good
    • +2 more
    Dislikes

    No increment last year, same is expected this year. Very high variable pay.

    Read 1.4k Senior Analyst reviews

    Senior Analyst salary at Accenture

    reported by 17.4k employees
    ₹5.4 L/yr - ₹21 L/yr
    46% more than the average Senior Analyst Salary in India
    View more details

    What Accenture employees are saying about work life

    based on 56.6k employees
    65%
    85%
    67%
    75%
    Flexible timing
    Monday to Friday
    No travel
    Day Shift
    View more insights

    Accenture Benefits

    Free Transport
    Cafeteria
    Work From Home
    Gymnasium
    Health Insurance
    Soft Skill Training +6 more
    View more benefits

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