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Campaign Management Analyst

3-5 years

Mumbai

1 vacancy

Campaign Management Analyst

Accenture

posted 8d ago

Job Description




Skill required:
Marketing Operations - Campaign Management



Designation:
Campaign Management Analyst



Qualifications:
Any Graduation



Years of Experience:
3 to 5 years



What would you do?
Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designCampaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys.



What are we looking for?
  • Demonstrable success in improving account performance in social / similar online ad experience will be considered as well
  • Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimization
  • Bachelor's degree, MBA Marketing will be an added advantage
  • Must be flexible with weekly schedule, adaptable and willing to take on multiple priorities
  • Excellent organization and time management skills to complete tasks on time.
  • Well versed with advanced computer skills for Microsoft tools (Excel, Word, Power point)
  • Excellent analytical skills with ability to mine data to inform decisions


    Roles and Responsibilities:
  • Develop, manage and optimize comprehensive paid Facebook and Instagram Ad campaigns
  • Recommend new strategies based on data and testing
  • Experience in Audience research, audience building and ad creation
  • Experience running targeted, high-spend, high-return ad campaigns, specifically on Facebook
  • Excellent knowledge of Instagram ads manager and other social media best practices
  • Knowledge on responding to comments, compile campaigns and create content for Instagram
  • Audit and optimize new & existing ad campaigns to ensure KPI's are met such as budget spend, timelines, CPL, CPA, ROI, and ROAS - both short and long term.
  • Manage social performance reporting process, communicating results (as needed) / on a daily, weekly or monthly basis.
  • Organize hypotheses and recommendations for enhancing campaign performance
  • Setup, verify and troubleshoot pixels (understanding of 3rd party platforms will be added advantage)
  • Understanding of Google Analytics and Google Tag Manager is a plus
  • Stay up to date with current technologies and trends in Facebook policies, strategies, trends, design tools and applications


     Qualifications 

    Any Graduation

  • Employment Type: Full Time, Permanent

    Read full job description

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    What people at Accenture are saying

    Management Analyst salary at Accenture

    reported by 11 employees with 2-6 years exp.
    ₹5.5 L/yr - ₹16.3 L/yr
    33% less than the average Management Analyst Salary in India
    View more details

    What Accenture employees are saying about work life

    based on 56.8k employees
    65%
    85%
    67%
    75%
    Flexible timing
    Monday to Friday
    No travel
    Day Shift
    View more insights

    Accenture Benefits

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    Soft Skill Training +6 more
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