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Demand Generation Specialist
ABBYY
posted 4d ago
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Job Description
As an ABBYY Demand Generation Specialist you will be responsible for supporting the creation and implementation of tactics to increase awareness and interest in ABBYY products and services, through demand pipeline creation with the goal of driving qualified leads and potential customers into the sales funnel for the Americas, APAC and EMEA regions.
Your role will be to support regional demand and field marketing leadership in creating and executing, tracking and optimizing multichannel tactics, such as events, email nurture campaigns and nurtures, social media, content syndication, ABM and paid media.
- Collaborating with cross-functional teams, including field marketing, sales, product marketing, and customer success, to ensure a unified approach
Lead Generation and Nurturing
A critical aspect of demand generation is lead generation and nurturing. Your responsibilities in this area include:
- Designing and executing campaigns to attract potential customers and capture their interest
- Developing nurture programs to guide leads through the sales funnel, including targeted email campaigns, retargeting ads, and personalized content
Paid Media Campaign Support
Another critical aspect of this role is the execution and optimization of paid ads on channels like LinkedIn, Google and ZoomInfo. Responsibilities in this area include:
- Deciding which assets to promote on which channels
- Determining the budget for each ad campaign and the proper spend per lead
- Establishing the target audience for each ad campaign
- Working with ABBYY s Design team to create the necessary banners
- Creating ad copy that incorporates the optimal amount of keywords to attract prospects
- Monitoring performance to boost those ads that are performing well and rework and optimize those that need improvement
Content Management
Content plays a crucial role in demand generation. Youll be responsible for:
- Overseeing the top- and mid of funnel usage of existing content, marketing materials, such as whitepapers, case studies, and webinars
- Ensuring the content is gated and aligns with the buyer journey stages and resonates with our target audience
- Collaborating with content creators in PMM and Corp. Marketing and subject matter experts to select always high-quality, engaging content
Campaign Setup, Management and Optimization
To maximize the effectiveness of your demand generation efforts, youll need to manage and optimize campaigns across various channels. This includes:
- Campaign set up and configuration in Salesforce
- Planning and executing top and mid of funnel marketing campaigns, including budgeting, resource allocation, and timeline management
- Entering campaign leads into the proper CRM campaign with correct lead status / scoring
- Ensuring that all parties responsible for lead follow (SDRs / Sales) up are well enabled with campaign details and follow-up tools
- Analyzing campaign performance, identifying areas for improvement, and preparing data-driven decisions
- Conducting A/B testing and iterative refinement of marketing initiatives to optimize results
Event Planning, Management and Execution
- Develop and manage event plans, budgets and timelines to ensure successful execution
- Oversees logistics, vendor management and on-site coordination for events such as ABBYY hosted events, webinars, roundtables and trade shows
- Manage project timeline and communicate key milestones to stakeholders
- Act as a primary point of contact for end-to-end event execution and coordination
- Collaborate with cross-functional teams to align on messaging, assets and post-event follow ups
- Track and manage event KPIs and provide post-event reporting and analysis
Marketing Technology Experience
As a Demand Generation Specialist, youll be using marketing technology platforms, including:
- Marketing automation platforms, such as HubSpot
- Campaign documentation within CRM systems, such as Salesforce
- Integrating various marketing tools and platforms to ensure seamless operations
- Knowledge of modern AI marketing tools such as JasperAI, Make.com and NapkinAI is a plus
Heres a snapshot of our local benefits:
- 18 Days of Paid Time Off
- Annually Medical, Accidental, and Life Insurance
- Weekly Wellness Sessions
- Monthly Healthcare Allowance
#LI-PD1
Join ABBYY, and you will:
Love how you work
- We provide remote and hybrid working options to fit all lifestyles.
- We use flexible hours across most of our teams to allow you to find your own definition of balance.
- Encouraging a culture of giving, we provide two paid volunteering days off every year so you can take time to contribute to the causes you care about.
- To ensure your family is cared for, we offer paid parental leave in all our locations.
Love whom you work with
- We are a global team of 600+ colleagues, spread across 15 countries on four continents.
- With colleagues representing 30+ nationalities, our workforce reflects the world.
- Innovation and excellence run through our veins. Our teams gather the expertise which has garnered ABBYY more than 140
technology patents. - We are guided by the values of respect, transparency, and simplicity.
- "Team Environment" is in the top three highest-scoring drivers of engagement across all of our departments.
Employment Type: Full Time, Permanent
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