Senior Manager - Analytics and Insights

JOB DESCRIPTION:

JOB SUMMARY

The role of the individual would be to partner with the finance, marketing and sales teams responsible for drive growth of brands as well as all analytics and forecasting requirements. This is a critical role as this individual would be our contact point with all the internal teams as well as area analytics and will strive to drive fact backed decisions. The individual is required to:

• Forecast the categories and offtake monthly in a rolling forecasting cycle which happens four times a year.
• Should be able to build models (regression models building is a must), Employ coding softwares/ tools to use to build models which enable better forecasting/ triangulation
• Proactively identify category and larger market trends which are happening and look at how they can impact our category forecasts
• Triangulating our external sources with internal sales (Nielsen, Kantar world panel) to monthly identify opportunities and present this in commercial reviews

• Find opportunities to further lead analytics work eg promotion analysis/ SKU analysis etc which can provide growth opportunities
• Work with our Area team wrt to area lead analytics projects
• Use and further train internal teams on our internal tools eg Power BI tool for share

CORE JOB RESPONSIBILITIES

• Market Research- Reporting/ Analytics :
• Work closely with finance and marketing to forecast the category and our offtakes and then triangulate with internal sales for deriving monthly share projections, all India, channel level, zone level
• Drive data based insights monthly to drive business growth by identifying problems/ opportunities as presented in Nielsen/ KWP data
• Support the ROI measurement and pricing studies done using Market Mix models by external agencies
• Work closely with the research counterpart to bring together an integrated research insights and analytics view for the various brands at a monthly/ quarterly level
• Develop models which can enhance our forecasting abilities
• Closely monitor competitive activities to enable fast action by teams
• Closely work with PA regional team on all regional analytics MI requirements for India.
• Back up understanding from data by doing actual field visits to validate / enhance insights
• Triangulation of internal and external metrics
• Develop Eun read channels reporting and integrate with read channels

MINIMUM QUALIFICATIONS

Minimum Education

Post Graduate in stats/ Maths, finance/ marketing

Education Level

Post-Graduate

Major/Field of Study

Marketing / Consumer Insights, CPG / Consumer Health Care / Consulting / Agency in Marketing / Consumer Market Insights

MINIMUM WORK EXPERIENCE

Experience - 10 - 12 years

Experience Details

• Educational qualification: Graduated from a reputed business school in India with interest in marketing/ consumer insights
• 10 - 12 years of experience in insights/ analytics in agency and client side. Agency analytics experience is a must
• Strong business analysis skills: Ability to triangulate knowledge across multiple data sources and come up with clear conclusions.
• Should have extensively used Nielsen data and working knowledge of Kantar world panel data
• Worked in matrix organizations
• Well versed and super user of excel, user of python and power BI tools
• Exposure to analytics techniques like Market Mix models, Pricing studies

MINIMUM LICENSES AND CERTIFICATION

Licenses/ Certifications - Any analytics courses, python

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY: Marketing Support

DIVISION: ANI International Nutrition

LOCATION: India > Mumbai : BKC Building

ADDITIONAL LOCATIONS:

WORK SHIFT: Standard

TRAVEL: Yes, 20 % of the Time

MEDICAL SURVEILLANCE: Not Applicable

SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)