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Brand Executive - Medical Marketing

3-5 years

₹ 9 - 11L/yr (AmbitionBox estimate)

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Mumbai

1 vacancy

Brand Executive - Medical Marketing

Hindustan Unilever

posted 12hr ago

Job Role Insights

Job Description

Job Title: Brand Specialist - Medical Marketing

Work Location: Mumbai HO

Function/BU: Nutrition, Marketing

Job Description

Key Responsibilities:

  • Collaborate closely with the expert and brand manager to address the needs of the expert ecosystem (Doctor/Ethical).
  • Execute HCP (healthcare professional) promotion, digital activation, and marketing programs to engage HCPs and drive KPIs for projects and brands.
  • Partner with the sales team to ensure consistent, high-quality execution of marketing programs, and track and measure their impact.
  • Conduct data mining and analysis, and demonstrate creativity in planning activities and working with creative agencies to develop communication materials for HCPs.
  • Liaise with advertising agencies and other partners to implement routine in-clinic inputs.
  • Build and maintain relationships with Key Opinion Leaders (KOLs) and influencers in identified nutrition areas to shape market initiatives and drive sales.
  • Support and drive sales by working closely with cross-functional teams to ensure consistent, high-quality marketing program execution.

Skills, Education, and Experience:

  • MBA in Marketing from a reputed institute.
  • 3-5 years of experience in marketing, particularly in handling pharma, OTC, or nutrition brands.
  • Experience in conceptualizing in-clinic campaigns, handling national conferences, and KOL building initiatives.
  • Experience in new product launches is an advantage.
  • Proven track record in designing, implementing, and tracking the impact of creative marketing programs through the sales force.
  • Ability to collaborate across multiple functions.
  • Experience in sales is an added advantage.

Competencies:

  • Analytical skills
  • Strategic thinking
  • Strong communication skills (oral, written, presentation)

Behavioral Skills:

  • Interpersonal skills
  • Influencing and negotiation skills
  • Creative and innovative problem-solving abilities

Achievement Goals:

  • Consistent, timely, and high-quality delivery of marketing and sales activities.
  • Achievement of brand sales targets.
  • Increase in market and prescription recommendation share.

Education Background:

  • Science background and an MBA from a reputable college.

Employment Type: Full Time, Permanent

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What people at Hindustan Unilever are saying

4.4
 Rating based on 6 Brand Executive reviews

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Everything is good

  • Skill development - Excellent
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Read 6 Brand Executive reviews

Brand Executive salary at Hindustan Unilever

reported by 51 employees with 1-7 years exp.
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₹8.4 L/yr - ₹12.1 L/yr
124% more than the average Brand Executive Salary in India
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