Senior Manager - Data Intelligence & Automation

Primary Purpose of Role

Responsible for developing and providing the business rules and education needed to transform the data at Enterprise, Business Group and Application level.

Lead Commercial Master Data governance through tech build logics, infra & cross-system integrations across all Sales data.

Owner of Sales Intelligence automation across all elements of POC investment – stocks, workforce, trade assets, promotions & more.

Works closely with the Local Data owners, Commercial Intelligence team, business owners and functional end users in each region/business group to understand the use cases and to establish essential data organization and relationships.

Role Responsibilities

S. No.

Areas of Responsibility

Key Elements

Sales Information System

Ownership of product, governance & integrations therein.

Enable data validation & deviation with tech, establish accountability with data owners & ensure minimum controls adherence throughout.

Responsible for product performance, uptime & new demand management.

1

Demand Management

Responsible for designing the transformations of source data into business knowledge and derive insights for decision making.

Works closely with Tech & Global Data teams to design the transformation roadmap for database structures and processes in-line with business requirements.

2

Business Intelligence

Responsible for making project plans for new projects/change requests and ensuring the project is executed within the predetermined sprints/timelines and the budget allocated; ability to prioritize based on business requirements, technical assessments, and product roadmap

Responsible for ensuring all the UI (User Interface) requirements are met.

Ensure adoption of sales intelligence automation through user trainings & feedback

3

Process Re-engineering

Responsible for embedding SOP (Standard Operating Procedures) into business process and systems by preparing therequired change requests and handing overto the development team

6

Analytics

Responsible for drivinganalytics with business teams

7

Commercial Solutions

Responsible for identifying new opportunities in Commercial function, ideating, and exploring new innovative solutions in the market

8

Risk Assessment

Owning seamless integrations and BAU (Business as Usual) stateby tracking andpre-emptively solving for risks/ vulnerabilities. Few examples are product dependencies that are impacted by change, performance risks with scale/new

features, data privacy etc.

Key Relationships

S.No.

Areas of Responsibility

Key Elements

1

Internal

Technology & Analytics Leadership Team - To ensure that systems and applications implementation is within thetarget date and within budgets

Commercial Capabilities (RTM, Rev Man, Business Intelligence) - To understand potential areas of business requirements where there is a need forbusiness applications/systems

Sales (across levels) – To acclimatize with solutions & drive adoption

Global – To adopt best practices & lift-shift solutions, where possible

Commercial Tech lead – To build SFA connections

Legal &Compliance – To ensure alignment with Digital EthicsPrinciples

Procurement – For partner evaluations, negotiation &onboarding

2

External

Product Development &Support Vendor partners (SFA, DWH & BI implementation team) – To ensure on time product development per requirements and issue resolution

Knowledge, Skills &Attributes

Education leveland experience

Management graduate in Sales &Marketing

3-4 years of domain experience preferred

Skills and/or knowledge

Good understanding and proficiency of predictive modelling techniques.

Superior research, statistical, analytical, and mathematical skills with ability to structure and conduct analyses.

Commercial acumenand ability to deliver insights with impact

Focused, detailed, and disciplined approach to tasks

Ability to prioritize and strong organization skills

Ability to workwith a multi-disciplined teams

Stakeholder management andadept negotiation skills

Tech knowledge (SQL,APIs (Application Protocol Interface), tech layers, etc.)

Personal Attributes

Ownership - Own this functional area (everything from functional processes, applications, asset management, improvement plans, stabilization, change)

Communication – interact with stakeholders, buildrapport, and havegood two-way communications. Stakeholder management is paramount

Team oriented – prepared to work acrossthe team outside your primary areaof responsibility to support the broader digital transformation agenda

Key Performance Areasand Measures:

1

Budgets

Ensuring cost of development is within the budgets

2

Delivery &Growth

Ensuring issuesare resolved withinSLA (SERVICE LEVELAGREEMENT) timelines

Delivering transformational growth project outcomes impacting NR (Net Revenue) / EBITDA (Earnings Before Interest Tax Depreciation and Amortization) (Earnings Before Interest Tax Depreciation and Amortization)

3

Quality

Ensuring quality is maintained throughout the project lifecycle