Senior Manager Trade Marketing NAB

Primary Purpose of Role

Responsible for designing the trade marketing plans and executing the same through a team of Trade Marketing Managers and in collaboration with the sales team. Responsible for execution of brand promotion strategies through several channels. Responsible for building a strong brand presence in the trade Pan India.

Role & responsibilities

• Develop Pan India trade marketing plans, in alignment with brand guidelines & national channel program of the key strategic brands and measure the performance volume & brand health.
• Design and drive execution of promotional campaigns as per the channel visibility strategy
• Implement and evaluate both trade and consumer promotions for the priority channels on time and within budget
• Maximize the return on investment and ensure adequate levels of trade and consumer participation.
• Build promotional plans with customers to ensure org has the strongest promotional participation across categories & outperforms the competition across all key commercial metrics
• Identify the right POC & execute the brand assets & measure the growth
• Collaborate with the sales team in the development of key trade customers through:
• Formulation and implementation of account strategies
• Planning in order to maximize volume and share performance.
• Identify the right POC & execute the brand assets & measure the growth
• Collaborate with the sales team in the development of key trade customers through the formulation and implementation of account strategies
• Interface for region with Head Office team in organization on all Trade marketing & Marketing related investments/ execution
• Interacting with internal & external stakeholders to ensure execution as per the defined guidelines.
• Management, development and coaching of regional trade marketing team.
• Keep sales & pop team fully informed of new channel/account developments, trends and competitor activity.
• Lead team to work towards achieving the key targets and groom them for taking up larger roles & responsibilities at org.
• Provide guidance to team while negotiating with vendors for the purpose of promotional activities, events and brand activation merchandise of high quality
• Monthly monitoring the execution & measure the performance of every initiative by POC's; analyze & provide the feedback on next steps to get best result.
• Track & draw insights from promotion-based sales trends and plug gaps wherever required:
• Daily/Weekly/Monthly reports
• Pre-During-Post analysis of consumer promotions

Preferred candidate profile

MBA or equivalent degree from a reputed B school. (2016/17/18 as preferred batch)
5-7 years of experience in handling Sales/Channel/Trade Marketing - preferably FMCG Industry

• Excellent knowledge of Trade Marketing, Consumer Buying behavior & Channel development
• Knowledge and experience in conducting Market Research & Analysis
• Strong analytical skills, ability to find insights and propose relevant recommendations
• Excellent communication, presentation, negotiation skills
• The ability to prioritize and strong organization skills
• The ability to work in collaboration with multiple stakeholders (Internal & External)
• Change Management flexible & prepared to adapt to meet changing requirements, committed to continuous improvement
• Problem Solving & Innovation

Quench your thirst for success. Come, accept the challenge!