Executive - Performance Marketing - Marketing Services (1-4 yrs)

-Fantastic work culture

In today's digital era where there are countless marketing channels evolving, our client aspire to deliver research-based marketing solutions well within the resource constraint at a price that is value for money.

The Job

As Performance Marketing Executive who will be responsible for planning, executing, and optimizing online marketing campaigns across various digital channels. The ideal candidate will have a strong analytical mindset, a deep understanding of digital marketing strategies, and a proven track record of driving growth through paid media.

Key Responsibilities:

- Create and optimize paid social media campaigns (Facebook, Instagram, LinkedIn, Twitter, etc.) to increase brand awareness and engagement.

- Manage display advertising campaigns, including programmatic buying and retargeting strategies.

- Conduct keyword research, ad copywriting, and A/B testing to improve campaign performance.

- Monitor and analyze campaign performance metrics, including CPC, CTR, CPA, ROI, and conversion rates.

- Use data-driven insights to adjust strategies and optimize budget allocation across channels.

- Collaborate with the content and creative teams to develop compelling ad creatives and landing pages.

- Stay up-to-date with industry trends, algorithm changes, and best practices in digital marketing.

- Prepare and present regular performance reports to stakeholders, providing actionable recommendations for continuous improvement.

- Develop, implement, and manage paid search campaigns (Google Ads, Bing Ads) to drive traffic and conversions.

Ideal Candidate

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field.

- 2+ years of experience in performance marketing, digital advertising, or a similar role.

- Proficiency in using digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and others.

- Strong analytical skills with experience in using tools like Google Analytics, SEMrush, or similar.

- Experience with A/B testing and conversion rate optimization.

- Ability to interpret data, identify trends, and make data-driven decisions.

- Strong project management skills with the ability to handle multiple campaigns simultaneously.

- Excellent written and verbal communication skills.

- Certification in Google Ads or other relevant digital marketing certifications is a plus.