Zopper Associate Product Manager Interview Questions and Answers

Q1. One on one round with a manager in the company from the respective team
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Q2. Questions regarding the experience, and the profile selected.
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Q3. Depends on the nature of interview.
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Assignment relevant to the profile is given.

Q1. Discussion with the leadership, expectation setting is done in this round.
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Q1. Salary negotiations, HR questions are resolved in this round.
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Q1. Talk about your work experience. Detailed questions about projects that I worked on.
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Q2. Why are you interested in switching.
Ans. 
Seeking new challenges and growth opportunities in a dynamic field.
• Interested in leveraging my skills and experience in a new environment

• Excited about the potential to work on innovative products

• Looking for opportunities to expand my knowledge and expertise
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Q3. Do you use any food delivery apps frequently? What would you improve in Swiggy?
Ans. 
Yes, I frequently use food delivery apps like Swiggy.
• I use Swiggy at least a few times a week for ordering food.

• I appreciate the wide variety of restaurants and cuisines available on Swiggy.

• Improvement suggestion: Enhance the user interface for a smoother ordering experience.

• Improvement suggestion: Implement a more accurate delivery time estimation system.

• Improvement suggestion: Offer more personalized recommendations
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Q4. What is northstar metric, what would be northstar metric for Swiggy
Ans. 
Northstar metric is the key metric that drives the core value of a product. For Swiggy, the northstar metric could be Daily Active Users (DAU) or Orders per User.
• Northstar metric is the single metric that best captures the core value that your product delivers to customers.

• For Swiggy, the northstar metric could be Daily Active Users (DAU) as it represents the number of unique users who engage with the platform on a dai...read more
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Q1. Explain what you worked on, how did you grow the adoption of the feature.
Ans. 
I worked on improving the adoption of a new feature by conducting user research, implementing user feedback, and creating targeted marketing campaigns.
• Conducted user research to understand user needs and preferences

• Implemented user feedback to make necessary improvements to the feature

• Created targeted marketing campaigns to promote the feature to the right audience
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Q2. Design product to manage risks during an event. Sub-question- How would this change if the target market is tier 3 cities in India
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Q1. Tell me about yourself
Ans. 
Experienced Senior Product Manager with a proven track record of successfully launching and managing innovative products.
• Over 8 years of experience in product management

• Led cross-functional teams to launch multiple successful products

• Strong analytical and strategic thinking skills

• Expertise in market research and product development

• Passionate about driving product innovation and growth
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Q1. Tell me about yourself
Ans. 
Experienced Senior Product Manager with a background in tech industry and a passion for driving product innovation and growth.
• 10+ years of experience in product management

• Strong background in the tech industry

• Proven track record of driving product innovation and growth

• Passionate about creating user-centric products

• Excellent communication and leadership skills
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Q2. What are the 2 problems you are proud of that you solved?
Ans. 
Implemented a new feature to increase user engagement and revenue, and resolved a critical bug impacting customer experience.
• Implemented a new feature that increased user engagement by 20% and revenue by 15% within 3 months.

• Resolved a critical bug that was causing a 30% drop in customer retention rate, resulting in a 10% increase in customer satisfaction.
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Given a topic and asked to prepare slide deck on product analysis

Q1. Discussion on the slide deck prepared
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Q1. Product management related question and profile
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I was given with an assignment on how do you build a CRM service for Saloon business?

Q1. Discussion about the assignment? Approach?
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Q2. What I could improve on the problem solving?
Ans. 
To improve problem solving, focus on developing critical thinking skills, seeking diverse perspectives, and practicing structured problem solving techniques.
• Practice breaking down complex problems into smaller, more manageable parts

• Seek feedback from colleagues or mentors to gain different perspectives on the problem

• Utilize frameworks like SWOT analysis or root cause analysis to systematically approach problem solving

• D...read more
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Launch strategy of a product

Q1. About current strenghts as PM
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Q1. Describe idea to execution process
Ans. 
The idea to execution process involves ideation, validation, planning, development, testing, and launch.
• Ideation: brainstorming and generating ideas

• Validation: researching and testing the feasibility of ideas

• Planning: creating a roadmap and defining requirements

• Development: building the product or service

• Testing: ensuring the product meets requirements and is user-friendly

• Launch: releasing the product to the market

• Iter...read more
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Case study on the product

Q1. TEll me about yourself
Ans. 
Experienced product manager with a background in tech and a passion for creating innovative solutions.
• Over 5 years of experience in product management roles

• Strong technical background with a degree in Computer Science

• Successfully launched multiple products, increasing revenue by 20%

• Led cross-functional teams to deliver projects on time and within budget
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