Zepto Associate Director Interview Questions and Answers for Experienced

Strategy, planning and category management

Q1. How you build a category from zero to 1 and 1 to 100
Ans. 
Building a category from zero to 1 involves creating awareness and establishing credibility, while growing from 1 to 100 requires scaling operations and expanding market reach.
• Start by conducting market research to identify potential opportunities and target audience.

• Develop a unique value proposition and branding strategy to differentiate the category from competitors.

• Invest in marketing and advertising campaigns to c...read more
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Q2. How to use customer insights in your strategy any examples ?
Ans. 
Customer insights are crucial for developing a successful strategy. They help in understanding customer needs, preferences, and behaviors.
• Utilize customer feedback and surveys to gather insights on their preferences and pain points.

• Analyze customer data such as purchase history, browsing behavior, and demographics to identify trends and patterns.

• Use social media monitoring tools to track customer sentiment and feedback...read more
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An assignment was given to improve the “Orders per Reseller per month” metric for Meesho.

Q1. Understand the reselling market in India and other social commerce trends through primary and secondary research. Based on your understanding of the customers and market landscape, create a plan on how Mee...read more
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Round duration - 60 Minutes
Round difficulty - null
The focus was on my problem-solving abilities and assessing my product design approach.

Q1. What do you think is the topmost problem you face with Ola?
Ans. 
The topmost problem faced with Ola is the inconsistency in driver behavior.
• Inconsistent driver behavior leads to poor customer experience.

• Drivers canceling rides at the last minute is a common issue.

• Some drivers take longer routes to increase fare, causing inconvenience to customers.

• Drivers not following traffic rules and driving rashly is a safety concern.

• Ola needs to have a better system to monitor and train their dr
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Q2. As a follow-up question to the topmost problem faced with Ola, I was asked to validate the solution using A/B test.
Ans. 
To validate a solution for Ola's topmost problem using A/B testing
• Identify the problem and the proposed solution

• Create two groups - control and test

• Implement the solution in the test group and keep the control group unchanged

• Measure the impact of the solution on the test group

• Compare the results of the test group with the control group

• Analyze the data and draw conclusions

• Repeat the process if necessary
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Q3. Check Meesho's landing page and share the process of getting that page to production. Identify stakeholders etc.
Ans. 
Process of getting Meesho's landing page to production and identifying stakeholders.
• The landing page design is created by the design team.

• The development team codes the landing page.

• The product manager oversees the entire process and ensures the landing page meets business goals.

• Stakeholders include the design team, development team, product manager, marketing team, and leadership team.

• The landing page is tested and op...read more
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Q4. Identify what all you would do to grow Notion from X (currently) to 2X users.
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Q1. How would you reduce returns
Ans. 
To reduce returns, focus on improving product quality, providing clear product information, and offering excellent customer service.
• Improve product quality to reduce defects and issues

• Provide clear and detailed product information to set accurate expectations for customers

• Offer excellent customer service to address any issues or concerns promptly

• Implement a hassle-free return process to make it easy for customers to re
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Q2. How would you increase AOV of zomato
Ans. 
To increase AOV of Zomato, focus on upselling, cross-selling, loyalty programs, and personalized recommendations.
• Implement upselling and cross-selling strategies to encourage customers to add more items to their orders.

• Introduce loyalty programs such as discounts or rewards for repeat customers to incentivize higher spending.

• Utilize data analytics to provide personalized recommendations based on customer preferences an...read more
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Q3. How would you identify Why seller are dropping in listing process
Ans. 
By conducting interviews with sellers, analyzing data on drop-off points in the listing process, and identifying common pain points.
• Conduct interviews with sellers to understand their experiences and reasons for dropping in the listing process

• Analyze data on drop-off points in the listing process to identify common trends or issues

• Identify common pain points such as complicated listing procedures, technical glitches, o...read more
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Q1. Resume Exploration
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Q2. Introductory Round
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Q1. Guesstimate,no. Of ev station in 2028
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Q2. Decrease in number of Google prompt after coming of chatgpt
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