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Meesho Associate Director Interview Questions and Answers

Updated 25 Jun 2024

Meesho Associate Director Interview Experiences

2 interviews found

Interview experience
5
Excellent
Difficulty level
-
Process Duration
-
Result
-
Interview experience
4
Good
Difficulty level
Moderate
Process Duration
4-6 weeks
Result
Selected Selected

I applied via Referral and was interviewed before May 2022. There were 2 interview rounds.

Interview Preparation Tips

Interview preparation tips for other job seekers - Be good with numbers
Be precise in your responses

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Interview questions from similar companies

Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
2-4 weeks
Result
No response

I applied via Referral and was interviewed in Oct 2024. There was 1 interview round.

Interview Questionnaire 

6 Questions

  • Q1. You see the number of people cancelling the order increasing. Cancel window 24 hours. What would you do?
  • Ans. 

    I would analyze the reasons for the increase in cancellations and take appropriate actions to address them.

    • Conduct a survey to understand the reasons for cancellation

    • Analyze the cancellation data to identify patterns and trends

    • Improve the product or service to address the issues causing cancellations

    • Offer incentives or discounts to encourage customers to complete their orders

    • Extend the cancellation window to give custo

  • Answered by AI
  • Q2. The govt has announced that it’ll stop E-KYC for private players. How can you ensure credibility in lending?
  • Ans. 

    Alternative methods for credibility in lending after E-KYC discontinuation by govt for private players.

    • Implementing video KYC for customer verification

    • Using alternative data sources like bank statements, utility bills, and social media profiles for creditworthiness assessment

    • Partnering with credit bureaus for credit score analysis

    • Strengthening internal fraud detection and prevention mechanisms

    • Exploring blockchain-based...

  • Answered by AI
  • Q3. Three things you like about my favorite product ?
  • Ans. 

    My favorite product is the iPhone.

    • The user interface is intuitive and easy to use.

    • The camera takes high-quality photos and videos.

    • The App Store has a wide variety of useful and entertaining apps.

  • Answered by AI
  • Q4. Three things you don’t like - wow features you’ll add?
  • Ans. 

    I don't like features that are too complex, irrelevant, or unreliable. Wow features I'll add are intuitive, useful, and reliable.

    • Don't like: overly complicated features that confuse users, irrelevant features that don't add value, and unreliable features that don't work consistently

    • Wow features: intuitive features that are easy to use and understand, useful features that solve real problems for users, and reliable feat...

  • Answered by AI
  • Q5. What was the last thing you did on the product ?
  • Ans. 

    I conducted a user survey to gather feedback on the latest feature release.

    • Designed and distributed a survey to a sample of users

    • Analyzed the results to identify areas for improvement

    • Presented findings to the development team for future iterations

  • Answered by AI
  • Q6. Product strategy question - You need to launch self-driving cars in India in 2 years. You’re the India head for Uber self-driving car project.
  • Ans. 

    Launch self-driving cars in India in 2 years as India head for Uber self-driving car project.

    • Conduct market research to understand the demand and feasibility of self-driving cars in India

    • Partner with local car manufacturers to customize the self-driving technology for Indian roads

    • Collaborate with government agencies to ensure compliance with local regulations and laws

    • Invest in training and development of local talent t...

  • Answered by AI

Interview Preparation Tips

Nykaa interview Preparation:What tips would you give to other job seekers? - Tips for Q1-

1) Clarify each part of the question eg: Are cancellations only before shipping?

2) Narrow down the problem. I narrowed it down to shade issues and price issues

3) How do you figure out the issue - look at data. People were reordering
-Start thinking from a User journey perspective - how does the user figure they’ve ordered a wrong shade ? Order confirmation notification
-What do you do about it so that new order is not generated? You can define the new flow now.

Tips for Q2-

1) Start with Scoping - What did KYC give you? Inputs: Aadhaar, Output: Name, address, PAN. Value prop : Time savings, collections

2) Now what are the 2 problems - How to get the data without KYC and How to do collections if data not there

3) New suggestions - think easy ways to get this info with minimal user friction but ensuring data accuracy, fraud handling, default handling etc
Interview experience
5
Excellent
Difficulty level
Easy
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Campus Placement

Skills evaluated in this interview

Interview experience
4
Good
Difficulty level
-
Process Duration
-
Result
-

Skills evaluated in this interview

Interview experience
2
Poor
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
No response

I appeared for an interview in Jan 2025.

Interview Preparation Tips

Interview preparation tips for other job seekers - HR is highly volatile. Should be careful. After R1, they told me I qualified and then ghosted me for a while, whilst saying that they are on leave / unavailable. And ultimately responded that the opening is no longer available.

Interview Questionnaire 

4 Questions

  • Q1. You’re the PM for Amazon Prime. The number of subscriptions are falling - 30% since a month. How would you go about it?
  • Ans. 

    Identify the root cause and take corrective actions to improve subscription rate.

    • Conduct customer surveys to understand reasons for cancellation

    • Analyze competitors' offerings and pricing strategies

    • Introduce new benefits or features to attract customers

    • Improve marketing and advertising efforts to increase awareness

    • Offer discounts or promotions to incentivize sign-ups

    • Collaborate with customer service to address any issue...

  • Answered by AI
  • Q2. If you had to launch custom made-to-order products, how would you go about it?
  • Ans. 

    To launch custom made-to-order products, I would follow a process of market research, product design, and production planning.

    • Conduct market research to identify customer needs and preferences

    • Design products that meet those needs and preferences

    • Develop a production plan that allows for customization without sacrificing efficiency

    • Implement a system for taking and managing orders

    • Ensure quality control throughout the prod...

  • Answered by AI
  • Q3. How can you attribute conversions? If you do some improvements, how will you attribute it to that? Also, got a follow-up question on SEO here.
  • Ans. 

    To attribute conversions, we can use various methods such as tracking pixels, unique URLs, and A/B testing. SEO improvements can be attributed through tracking changes in search engine rankings and organic traffic.

    • Use tracking pixels to track conversions from specific sources

    • Create unique URLs for different campaigns to track conversions

    • Use A/B testing to compare the performance of different versions of a page

    • Track cha...

  • Answered by AI
  • Q4. I was also asked about myself, my interests, my favorite product etc. More on Myntra

Interview Preparation Tips

Myntra interview Preparation:What tips would you give to other job seekers? - Tips for Q1 -

1) Start with scoping to figure out the root cause and break down of 30%. Enquire about any macro level changes and focus on user journey.

2) Here I segmented into prime music and e-commerce (free shipping, early shipping)

3) I then focused on delivery time for e-commerce. Go with the user journey steps (think funnel from user getting acquired to step by step making a transaction and conversions). As you approach it, ask the interviewer and they will guide/narrow down the case narrative.

Tips for Q2-

1) Identify the needs - define the users and motivations

2) Think from a User journey PoV all steps in the user's funnel

3) Features - Always keep a balance of short-term and long-term, hygiene and wow features

4) What are the 3 major things you'll take care of? Then mention three issues you foresee

5) Guesstimate for market sizing - had segmented into occasion wear, size issues etc. I did the market sizing for occasion wear, further narrowed to bridal wear i.e number of possible brides.

Skills evaluated in this interview

Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
-

I applied via Naukri.com and was interviewed in Mar 2024. There was 1 interview round.

Interview experience
3
Average
Difficulty level
-
Process Duration
-
Result
-
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Meesho Interview FAQs

How many rounds are there in Meesho Associate Director interview?
Meesho interview process usually has 2 rounds. The most common rounds in the Meesho interview process are One-on-one Round, Resume Shortlist and Assignment.
How to prepare for Meesho Associate Director interview?
Go through your CV in detail and study all the technologies mentioned in your CV. Prepare at least two technologies or languages in depth if you are appearing for a technical interview at Meesho. The most common topics and skills that interviewers at Meesho expect are Project Management, Operations, E-commerce, Marketing and Team Building.
What are the top questions asked in Meesho Associate Director interview?

Some of the top questions asked at the Meesho Associate Director interview -

  1. How to use customer insights in your strategy any example...read more
  2. How you build a category from zero to 1 and 1 to ...read more
  3. Vision of building a charter fro...read more

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Meesho Associate Director Interview Process

based on 2 interviews

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4.5
  
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Meesho Associate Director Salary
based on 19 salaries
₹48 L/yr - ₹72.5 L/yr
50% more than the average Associate Director Salary in India
View more details

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based on 4 reviews

4.1/5

Rating in categories

3.8

Skill development

4.6

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4.6

Salary

3.5

Job security

3.6

Company culture

3.7

Promotions

3.5

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