Zepto Associate Director Interview Questions and Answers

Q1. Basic previous experience questions
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Q2. Vision of building a charter from 0
Ans. 
Building a charter from scratch requires a clear vision, strategy, and collaboration.
• Define the purpose and goals of the charter

• Identify the target audience and stakeholders

• Develop a mission statement and core values

• Establish policies and procedures

• Collaborate with team members and stakeholders to ensure buy-in and alignment

• Regularly review and update the charter to ensure relevance and effectiveness
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Q1. Around one of my project where I used A/B testing
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How to make a order management system

Q1. What are the reasons for your decision to change your current role?
Ans. 
Seeking new challenges and growth opportunities in a different industry.
• Desire for new challenges and learning experiences

• Opportunity for career growth and advancement

• Interest in exploring a different industry or product category
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An assignment was given to improve the “Orders per Reseller per month” metric for Meesho.

Q1. Understand the reselling market in India and other social commerce trends through primary and secondary research. Based on your understanding of the customers and market landscape, create a plan on how Mee...read more
Ans. 
Plan to improve Meesho's 'Orders per Reseller per month' metric through research and customer understanding.
• Conduct primary and secondary research to understand the reselling market in India and social commerce trends

• Analyze customer behavior and preferences to identify areas of improvement

• Provide training and support to resellers to improve their sales skills

• Offer incentives and rewards to resellers who meet or exceed...read more
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Round duration - 60 Minutes
Round difficulty - null
The focus was on my problem-solving abilities and assessing my product design approach.

Q1. What do you think is the topmost problem you face with Ola?
Ans. 
The topmost problem faced with Ola is the inconsistency in driver behavior.
• Inconsistent driver behavior leads to poor customer experience.

• Drivers canceling rides at the last minute is a common issue.

• Some drivers take longer routes to increase fare, causing inconvenience to customers.

• Drivers not following traffic rules and driving rashly is a safety concern.

• Ola needs to have a better system to monitor and train their dr
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Q2. As a follow-up question to the topmost problem faced with Ola, I was asked to validate the solution using A/B test.
Ans. 
To validate a solution for Ola's topmost problem using A/B testing
• Identify the problem and the proposed solution

• Create two groups - control and test

• Implement the solution in the test group and keep the control group unchanged

• Measure the impact of the solution on the test group

• Compare the results of the test group with the control group

• Analyze the data and draw conclusions

• Repeat the process if necessary
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Q3. Check Meesho's landing page and share the process of getting that page to production. Identify stakeholders etc.
Ans. 
Process of getting Meesho's landing page to production and identifying stakeholders.
• The landing page design is created by the design team.

• The development team codes the landing page.

• The product manager oversees the entire process and ensures the landing page meets business goals.

• Stakeholders include the design team, development team, product manager, marketing team, and leadership team.

• The landing page is tested and op...read more
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Q4. Identify what all you would do to grow Notion from X (currently) to 2X users.
Ans. 
To grow Notion from X to 2X users, I would focus on improving user acquisition, retention, and engagement.
• Develop and execute a comprehensive marketing strategy to attract new users

• Improve the onboarding process to increase user retention

• Enhance the product's features and functionality to increase user engagement

• Leverage user feedback to continuously improve the product

• Expand the product's reach through partnerships an...read more
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Q1. The conversation started off with how my day went. We started off discussing whether I use Swiggy or not
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Q2. Once done with design, the next question was about pricing Swiggy Super. How did swiggy come up with Rs. XX for Swiggy Super?
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Q1. 2 interviewers( one was just observing or maybe experiencing how to take interviews). He asked - if Swiggy were to optimize its delivery fleet time, what should Swiggy do?
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Q1. No specific questions - just about the work I did in my previous company, how did I solve product problems, and where do I see myself in 3-5 years.
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Q1. How would you reduce returns
Ans. 
To reduce returns, focus on improving product quality, providing clear product information, and offering excellent customer service.
• Improve product quality to reduce defects and issues

• Provide clear and detailed product information to set accurate expectations for customers

• Offer excellent customer service to address any issues or concerns promptly

• Implement a hassle-free return process to make it easy for customers to re
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Q2. How would you increase AOV of zomato
Ans. 
To increase AOV of Zomato, focus on upselling, cross-selling, loyalty programs, and personalized recommendations.
• Implement upselling and cross-selling strategies to encourage customers to add more items to their orders.

• Introduce loyalty programs such as discounts or rewards for repeat customers to incentivize higher spending.

• Utilize data analytics to provide personalized recommendations based on customer preferences an...read more
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Q3. How would you identify Why seller are dropping in listing process
Ans. 
By conducting interviews with sellers, analyzing data on drop-off points in the listing process, and identifying common pain points.
• Conduct interviews with sellers to understand their experiences and reasons for dropping in the listing process

• Analyze data on drop-off points in the listing process to identify common trends or issues

• Identify common pain points such as complicated listing procedures, technical glitches, o...read more
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