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3i Business Solutions Interview Questions and Answers

Updated 17 Sep 2024

Q1. Find the mid of linked list using single loop

Ans.

To find the mid of a linked list using a single loop.

  • Initialize two pointers, slow and fast, both pointing to the head of the linked list.

  • Move the slow pointer by one node and the fast pointer by two nodes in each iteration.

  • When the fast pointer reaches the end of the linked list, the slow pointer will be pointing to the middle node.

  • Return the value of the node pointed by the slow pointer as the mid of the linked list.

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Q2. Reverse array without using extra space

Ans.

Reverse an array without using extra space

  • Use two pointers, one at the beginning and one at the end of the array

  • Swap the elements at the two pointers and move the pointers towards each other

  • Repeat until the pointers meet at the middle of the array

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Q3. what is invoke controller?

Ans.

Invoke controller is a component in a software application that manages the flow of requests and responses between the user interface and the backend services.

  • Manages the communication between user interface and backend services

  • Handles the routing of requests to appropriate functions or methods

  • Coordinates the flow of data and actions within the application

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Q4. What is facade in laravel?

Ans.

Facade in Laravel is a design pattern that provides a simple interface to a complex subsystem.

  • Facade provides a static interface to classes that are available in the application's service container.

  • It is used to simplify the usage of complex classes by providing a simpler interface.

  • Facade allows you to access Laravel's features without needing to instantiate objects or use dependency injection.

  • Example: The Auth facade in Laravel provides a simple way to interact with the auth...read more

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Q5. Attribution models in Google ads?

Ans.

Attribution models in Google Ads determine how credit for conversions is assigned to different touchpoints in a customer's journey.

  • Common attribution models include last click, first click, linear, time decay, and position-based.

  • Each model has its own way of assigning credit to touchpoints based on their position in the customer journey.

  • For example, the last click model gives all credit for a conversion to the last touchpoint clicked before the conversion.

  • Advertisers can choo...read more

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Q6. Reasons for the drop in CPM

Ans.

Possible reasons for drop in CPM include seasonality, changes in ad inventory, shifts in audience demographics, and increased competition.

  • Seasonal fluctuations in advertising demand

  • Changes in available ad inventory

  • Shifts in audience demographics affecting targeting effectiveness

  • Increased competition leading to lower bids

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Q7. Types of floor in GAM

Ans.

Types of floors in GAM include carpet, hardwood, tile, and laminate.

  • Carpet

  • Hardwood

  • Tile

  • Laminate

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Q8. Define Ad Rank?

Ans.

Ad Rank is a value used to determine the position of an ad on a search engine results page.

  • Ad Rank is calculated based on the bid amount, ad quality, and ad extensions.

  • Higher Ad Rank increases the chances of an ad being shown in a higher position.

  • Ad Rank formula: Ad Rank = Bid Amount x Quality Score + Ad Extension Impact.

  • Example: An ad with a high bid amount, good quality score, and relevant ad extensions will have a higher Ad Rank.

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