YouGov Market Research Manager Interview Questions and Answers

Q1. Tell something about the process you are working on.
Ans. 
The process I am working on is the development of a new software application.
• The process involves gathering requirements from stakeholders.

• We then create a project plan and define the scope of work.

• Next, we assign tasks to team members and set deadlines.

• Throughout the process, we conduct regular meetings to track progress and address any issues.

• Once the development is complete, we perform testing and quality assurance.

• ...read more
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Assignment in excel with proper presentation

Q1. Details about past experience
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Q2. Details about skills and people management
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I was asked to write all my ilife incidents happened, recently released movie, exciting thriller story, in brief for about 200 words.

Q1. Just self intro and funny questions of how you wrote in round 1
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Q2. Good to hear your english
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Make sure to keep a check on time

Q1. What are methodologies
Ans. 
Methodologies are structured approaches to solving problems or completing tasks.
• Methodologies provide a framework for achieving goals and objectives

• They often involve a series of steps or phases to follow

• Examples include Agile, Waterfall, Six Sigma, and Lean

• Choosing the right methodology depends on the project or problem at hand
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Q2. How to set target groups
Ans. 
Target groups should be set based on the product/service being offered and the demographics of the potential customers.
• Identify the product/service being offered

• Analyze the potential customer demographics

• Consider factors such as age, gender, income, location, interests, etc.

• Create customer personas to represent the target groups

• Tailor marketing strategies to each target group

• Regularly review and adjust target groups as
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25 question - 40 mins time limit.

Q1. Basic data interpretation & excel knowledge
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Q2. Have to visualise ways on how to analyse data & be able to perform basic Excel formulas
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