WHSmith Interview Questions, Process, and Tips

Marketing is the process of promoting and selling products or services to customers.

• Marketing involves identifying customer needs and wants

• Creating products or services that meet those needs and wants

• Promoting and advertising those products or services

• Selling those products or services to customers

• Building and maintaining relationships with customers

• Examples include TV commercials, social media ads, email marketing, an

Online marketing refers to promoting products or services through digital channels, while offline marketing involves traditional methods.

• Online marketing utilizes internet-based platforms such as websites, social media, and email marketing.

• Offline marketing includes tactics like print advertisements, billboards, and direct mail.

• Online marketing allows for precise targeting, real-time analytics, and personalized communi...read more

Modern marketing involves digital channels and personalized communication, while traditional marketing relies on mass media and print ads.

• Modern marketing uses social media, email marketing, and targeted advertising

• Traditional marketing includes TV commercials, billboards, and print ads

• Modern marketing focuses on building relationships with customers

• Traditional marketing aims to reach a large audience

• Modern marketing i...read more

Sales is the process of persuading a potential customer to purchase a product or service.

• Sales involves identifying customer needs and offering solutions

• It requires effective communication and negotiation skills

• Sales can be done through various channels such as in-person, online, or over the phone

• Examples of sales include selling cars, insurance policies, or software subscriptions