Welspun Global Brands Area Sales Manager Interview Questions and Answers for Experienced

Q1. More of operation related. Merchandise mix, Target setting, P&L knowledge, Presentation knowledge, Business development related
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Q2. Ideal merchandise mix in store
Ans. 
The ideal merchandise mix in store should be a balance of popular and niche products that cater to the target audience.
• Understand the target audience and their preferences

• Include popular products that have high demand

• Include niche products that cater to specific needs of the target audience

• Ensure a balance between high-margin and low-margin products

• Regularly review and update the merchandise mix based on sales data and...read more
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Q1. Tell me about yourself and future career aspirations
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Q1. Many questions related to CV
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Q1. Tell me about yourself.
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Q1. Market knowledge and ROI
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Q2. Working experience
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Q1. How to appoint distributor and super stockist etr.
Ans. 
Appointing distributors and super stockists involves identifying potential partners, evaluating their capabilities, negotiating terms, and formalizing agreements.
• Identify potential distributors and super stockists based on their reach, experience, and reputation.

• Evaluate their capabilities in terms of storage facilities, distribution network, and financial stability.

• Negotiate terms such as payment terms, exclusivity ag...read more
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Q2. How to handle your team and Reporting etr.
Ans. 
To handle a team effectively, it is important to set clear expectations, provide support and guidance, communicate regularly, and track performance through reporting.
• Set clear expectations for each team member regarding their roles, responsibilities, and targets.

• Provide support and guidance to help team members achieve their goals and address any challenges they may face.

• Communicate regularly with the team to ensure ev...read more
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Market knowledge, What do you look for before appointing a distributor? Etr

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Q1. What is the concept of weighted distribution? Ans:Distributor how many stories product placed in the market and how many areas covered
Ans. 
Weighted distribution measures product presence across various outlets, reflecting market coverage and sales potential.
• Weighted distribution considers both the number of stores and their sales volume.

• For example, if a product is in 100 stores but 80% of sales come from 20 key stores, the weighted distribution highlights this disparity.

• It helps identify which stores contribute most to sales, guiding marketing and distri...read more
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Q2. What is the process for appointing a distributor and a super stockist? Ans: Identify in the market research different categories of Distributors as available and collect the contact details and which Distr...read more
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Q3. How do you manage your team and handle reporting? Our team i will handle to daily morning report collection, Which area headquarters and location Evening report Each person how much sale in the market tota...read more
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Q1. I am honestly work
Ans. 
Marketing team management very well and all team member be happy
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Q2. All team member very happy my self
Ans. 
Market work with friendly
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Q1. All bihar work in others company
Ans. 
Yes all bihar rural and urban areas worked
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Q2. Making distributor in vacant area
Ans. 
To make a distributor in a vacant area, conduct market research, identify potential distributors, offer attractive incentives, provide training and support, and monitor performance.
• Conduct market research to understand the demand and competition in the vacant area.

• Identify potential distributors who have experience in the industry or are willing to learn.

• Offer attractive incentives such as discounts, promotions, or exc...read more
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Q1. Primary and secondary achieve
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Q2. Reporting on time
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Q1. Each person is friendly treat in market
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Q2. Team management is super no any problem
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Q1. About family background and workin organisation details
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Q2. About experience in otherorganisation
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