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I appeared for an interview in Nov 2024.
I applied via Recruitment Consulltant and was interviewed in Jan 2024. There was 1 interview round.
Types of keywords include short-tail, long-tail, broad match, exact match, and phrase match.
Short-tail keywords are typically one or two words in length (e.g. 'shoes').
Long-tail keywords are longer and more specific phrases (e.g. 'women's black leather shoes').
Broad match keywords trigger ads for any search query that includes the keyword in any order.
Exact match keywords trigger ads only for the exact keyword or close...
There are three main types of SEO: On-page SEO, Off-page SEO, and Technical SEO.
On-page SEO focuses on optimizing individual web pages to rank higher and earn more relevant traffic.
Off-page SEO involves activities done outside of the website to improve its search engine rankings.
Technical SEO deals with the backend of a website, focusing on factors like site speed, mobile-friendliness, and indexing.
Different tags in SEO refer to HTML elements used to provide information about a webpage's content to search engines.
Title tag: Defines the title of a webpage
Meta description tag: Provides a brief summary of the webpage's content
Header tags (H1, H2, etc.): Organize content hierarchically
Image alt tags: Describe images for search engines
Canonical tag: Specifies the preferred version of a webpage
Meta robots tag: Controls
Making a Social media ad, or video from given data
I applied via Approached by Company and was interviewed in Oct 2023. There was 1 interview round.
Digital marketing is the use of online platforms and technologies to promote products or services.
Utilizes social media, email marketing, SEO, and online advertising
Targets specific audiences based on demographics, interests, and behaviors
Measures success through metrics like website traffic, conversion rates, and ROI
Yes, I am aware of the latest updates of Google.
Google recently announced the Page Experience update which focuses on user experience metrics like Core Web Vitals.
Google also introduced the MUM (Multitask Unified Model) which is a new AI model for understanding complex search queries.
There have been updates in Google Ads, Google Maps, and Google Workspace as well.
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
SEO involves optimizing your website content and structure to make it more attractive to search engines like Google.
Keywords play a crucial role in SEO, as they help search engines understand what your content is about.
Backlinks from reputable websites ...
WanderOn interview questions for popular designations
I applied via Approached by Company and was interviewed in Oct 2023. There was 1 interview round.
Digital marketing is the use of online channels to promote products or services, reach target audiences, and drive conversions.
Involves using various online platforms such as social media, search engines, email, and websites
Focuses on creating engaging content, optimizing for search engines, and analyzing data to improve strategies
Examples include running social media ad campaigns, optimizing website for SEO, and sendi
Yes, I am aware of the latest updates of Google.
Google's latest update is the Page Experience update, which focuses on user experience metrics like Core Web Vitals.
Another recent update is the passage indexing update, which allows Google to better understand and rank specific passages within a webpage.
Google also released the BERT update, which improves the understanding of natural language queries.
The latest update al...
I applied via Referral and was interviewed before Dec 2023. There was 1 interview round.
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I applied via Other and was interviewed in Sep 2018. There were 3 interview rounds.
posted on 20 May 2022
I appeared for an interview in Apr 2022.
based on 13 interviews
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