Virohan Asst.Marketing Manager Interview Questions and Answers

Q1. What is the Full form of KPI?
Ans. 
KPI stands for Key Performance Indicator.
• KPIs are measurable values that indicate how effectively a company is achieving its key objectives.

• They help in evaluating the success of marketing campaigns and strategies.

• Examples of KPIs include conversion rate, customer acquisition cost, and website traffic.

• KPIs provide insights into the performance and effectiveness of marketing efforts.

• They are used to track progress, set
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Q1. What is full form of KPI?
Ans. 
KPI stands for Key Performance Indicator.
• KPIs are measurable values that indicate how effectively a company is achieving its key business objectives.

• They help in evaluating the success of marketing campaigns and strategies.

• Examples of KPIs in marketing include conversion rate, customer acquisition cost, and return on investment (ROI).
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Q1. Complete Digital Marketing Questions
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Q2. Google ads Questions
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Q3. In-depth questions on basic campaign structure
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Q4. AD level analysis on Google ads
Ans. 
AD level analysis on Google ads involves evaluating the performance of individual ads to optimize campaign effectiveness.
• Analyze click-through rates (CTR) of each ad to determine which ones are most effective

• Evaluate conversion rates to see which ads are driving the most valuable actions

• Consider ad relevance and quality score to improve ad performance

• Use A/B testing to compare different ad variations and identify the m
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Q5. Facebook LAL audience type
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Complete understanding of the business model

Q1. Whats your profile and experience elaboration?
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Q2. Why you want to go ahead with skill Lync only?
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Round duration - 120 minutes
Round difficulty - Easy

It was a mix of mathematical aptitude, logical ability, and puzzles along with 2 programming questions of easy and medium level. Time was enough and no sectional time was present. 1-2 MCQs on SQL were also present.

This round was immediately followed by an SHL aptitude test which was basically a quick limited time check of your verbal ability and math because many questions were to be done in 1 hour.

Q1. 
Boolean Matrix Transformation Challenge
Given a 2-dimensional boolean matrix mat of size N x M, your task is to modify the matrix such that if any element is 1, set its entire row and column to 1. Specifi...read more
Ans. 
Modify a boolean matrix such that if any element is 1, set its entire row and column to 1.
• Iterate through the matrix and mark rows and columns to be modified

• Use additional arrays to keep track of rows and columns to be modified

• Update the matrix in-place based on the marked rows and columns
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Round duration - 60 minutes
Round difficulty - Easy

It was an online video interview round on HackerEarth with simultaneous code option. It was mostly justifying your resume in the first 15 minutes. After that OOPS was majorly asked. Basics of programming including questions on STL were asked. A class which required inheritance was asked by the interviewer to write. I was helped by the interviewer if i got stuck somewhere, Some questions on implementation of hashmaps and priority queues were also asked. A puzzle was asked which luckily struct to me at that moment.

Q1. Basics of js and react
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Q2. What are closures and give an example
Ans. 
Closures are functions that have access to variables from their outer scope even after the outer function has finished executing.
• Closures are created when a function is defined within another function and has access to the outer function's variables.

• They can access variables from the outer function even after the outer function has returned.

• Closures are commonly used in event handlers and callbacks in JavaScript.
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Q3. What is event loop and features of es5
Ans. 
Event loop is a mechanism that allows JavaScript to perform non-blocking operations by handling asynchronous events.
• Event loop is responsible for executing code, collecting and processing events, and executing queued sub-tasks.

• ES5 features include strict mode, JSON object, Array methods like forEach, map, filter, and reduce, and Object.create method.

• ES5 also introduced new methods for manipulating strings, such as trim
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Q1. General management round and past experience
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Q1. Asked about my reasons to enter into a non core job and if I have any relevant skills/interests
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Q1. Asked on my academics and changes I would like to bring in Education sector
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