Verse Innovation Digital Marketing Manager Interview Questions and Answers

Marketing Case study

Q1. Mostly based on campaign optimisation and technical skills
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Q2. How do you scale a performing campaign keeping the KPI intact?
Ans. 
To scale a performing campaign while keeping KPI intact, focus on optimizing targeting, increasing budget gradually, testing new creatives, and analyzing data regularly.
• Optimize targeting to reach a larger audience without sacrificing performance

• Increase budget gradually to maintain performance while scaling

• Test new creatives to keep the campaign fresh and engaging

• Analyze data regularly to identify trends and make data
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