Twinstar Inc. Business Analyst Interview Questions and Answers

Q1. Tell me about yourself
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Q1. Guesstimate questions
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Q2. Aptitude related questions
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Q1. EXPLAINATION of DSP and SSP
Ans. 
DSP stands for Demand-Side Platform and SSP stands for Supply-Side Platform in the context of programmatic advertising.
• DSP is a platform used by advertisers to purchase ad inventory in real-time auctions.

• SSP is a platform used by publishers to sell their ad inventory to advertisers.

• DSPs and SSPs work together in programmatic advertising to automate the buying and selling of ad space.

• DSPs use data and algorithms to targ...read more
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Questions on SQL excel and BI tools

Technical skills deep understanding

Q1. Execution of SQL
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Execution of SQL involves writing and running queries to retrieve, manipulate, and manage data in a database.
• Write SQL queries to retrieve specific data from database tables

• Use SQL functions and operators to manipulate data

• Execute SQL statements to update or delete records in database

• Manage database schema by creating, altering, or dropping tables

• Optimize SQL queries for better performance
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Q1. Fitment round and cultural
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Reasoning and logic base qus

Q1. About metrics like Cpc, cvr
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Q1. Discuss about previous work
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Basic aptitude calrnder ,speed and percentages

Q1. Some quick and effficient questions on percentages i.e 12 percent of 12, 35 percent of 30 and also ratios if the triangle angles are in 1:2:3 ratio what are the angles ..so on
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Q2. Then he asked about guesstimates question be like "how many red coloured maruthi suzuki cars in telangana"
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Q3. Thn he need to test my analytical skills he asked two questions they are 1.if the client given 40lakhs to spend on marketing the buissness unfortunatly you spent 50 lakhs the client was so angry about this...read more
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Q4. Three problem solving skill based
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Q1. This is the presure handling round totally he asked 5 questions about the concept without tell me yourself 1.if you are the team lead ,you obeserved that one person is doing late work,by this organization ...read more
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Q2. 2. you knows that that person is facing the family problems,or relational problem waht would you do
Ans. 
As a Business Analyst, if someone is facing family or relational problems, I would provide support and resources to help them cope.
• Offer a listening ear and create a safe space for the person to share their concerns

• Provide information about counseling services or employee assistance programs

• Offer flexibility in work hours or workload to accommodate their personal needs

• Encourage open communication and empathy within the...read more
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