Tvisha Technologies Interview Questions and Answers

Digital marketing is the promotion of products or services using digital technologies and channels.

• Digital marketing involves various online platforms such as websites, social media, email, and search engines.

• It includes strategies like search engine optimization (SEO), content marketing, social media marketing, and email marketing.

• Digital marketing aims to reach and engage with target audiences, generate leads, increa...read more

Search engine optimization (SEO) is the practice of improving a website's visibility and ranking on search engine results pages.

• SEO involves optimizing website content, structure, and HTML code to make it more attractive to search engines.

• Keyword research and analysis is a crucial part of SEO to identify the terms and phrases users are searching for.

• On-page optimization includes optimizing meta tags, headings, and cont...read more

Black hat SEO refers to unethical practices used to manipulate search engine rankings.

• Black hat SEO involves techniques that violate search engine guidelines.

• It focuses on quick results rather than long-term strategies.

• Examples include keyword stuffing, hidden text, and link schemes.

• Black hat SEO can lead to penalties or even getting banned by search engines.

On page optimization factors include keyword research, meta tags, content optimization, URL structure, and internal linking.

• Keyword research: Identifying relevant keywords to target in website content.

• Meta tags: Optimizing meta title and description tags for search engines.

• Content optimization: Creating high-quality, relevant, and engaging content.

• URL structure: Ensuring URLs are descriptive and include targeted keywor...read more

SWOT analysis is a strategic planning tool used to identify strengths, weaknesses, opportunities, and threats of a business.

• Strengths: internal factors that give a business a competitive advantage (e.g. strong brand reputation)

• Weaknesses: internal factors that may hinder a business's success (e.g. high employee turnover)

• Opportunities: external factors that could benefit a business (e.g. new market trends)

• Threats: exter...read more