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The Media Ant Interview Questions and Answers

Updated 24 Mar 2025

The Media Ant Interview Experiences

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3 interviews found

Intern Interview Questions & Answers

user image Anonymous

posted on 20 Jan 2025

Interview experience
4
Good
Difficulty level
-
Process Duration
-
Result
-

I applied via Campus Placement

Round 1 - One-on-one 

(1 Question)

  • Q1. All about media planning and sales related questions
Round 2 - HR 

(1 Question)

  • Q1. Why media ant and also same as round 1

Interview Preparation Tips

Interview preparation tips for other job seekers - Know the media planning process and strategy, have your sales game on-point keep the teamwork and leadership qualities in place

Intern Interview Questions asked at other Companies

Q1. Case. There is a housing society “The wasteful society”, you collect all the household garbage and sell it to 5 different businesses. Determine what price you will pay to the society members in Rs/kg, given you want to make a profit of 20% ... read more
View answer (8)

Interview Questions & Answers

user image Anonymous

posted on 22 Mar 2025

Interview experience
4
Good
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I appeared for an interview before Mar 2024, where I was asked the following questions.

  • Q1. 1. Formula of CTR%
  • Ans. 

    CTR% (Click-Through Rate) measures the effectiveness of an ad by calculating the ratio of clicks to impressions.

    • CTR% = (Total Clicks / Total Impressions) * 100

    • Example: If an ad received 50 clicks and 1,000 impressions, CTR% = (50/1000) * 100 = 5%.

    • A higher CTR indicates better ad performance and relevance to the audience.

    • CTR can vary by industry; for instance, a good CTR in the retail sector might be around 2-5%.

  • Answered by AI
  • Q2. 2. How to calculate cpm if Budget CTR% and clicks are given
  • Ans. 

    To calculate CPM, use the formula: CPM = (Budget / (Clicks / CTR)) * 1000.

    • CPM stands for Cost Per Mille, which is the cost per 1000 impressions.

    • CTR (Click-Through Rate) is calculated as (Clicks / Impressions) * 100.

    • If you have a budget of $100, a CTR of 2%, and 200 clicks, first find impressions: Impressions = Clicks / (CTR / 100) = 200 / (2 / 100) = 10000.

    • Then, calculate CPM: CPM = (Budget / Impressions) * 1000 = (100

  • Answered by AI
  • Q3. 2. What do you know about google search console ?
  • Ans. 

    Google Search Console is a free tool that helps website owners monitor and optimize their site's presence in Google search results.

    • Provides insights into how Google crawls and indexes your site.

    • Allows you to submit sitemaps and individual URLs for indexing.

    • Shows search performance data, including clicks, impressions, and average position.

    • Alerts you to issues like crawl errors, mobile usability problems, and security is...

  • Answered by AI
Interview experience
4
Good
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I appeared for an interview before Mar 2024, where I was asked the following questions.

  • Q1. Tell me about different media options
  • Ans. 

    Various media options include digital, print, broadcast, and outdoor, each serving unique marketing and communication needs.

    • Digital Media: Websites, social media platforms, and email marketing. Example: Facebook ads targeting specific demographics.

    • Print Media: Newspapers, magazines, brochures, and flyers. Example: Local newspaper ads for community events.

    • Broadcast Media: Television and radio advertising. Example: Comme...

  • Answered by AI
  • Q2. Maths question on how to calculate reach and frequency, what is Sainsbury's formula

Planning Manager Interview Questions asked at other Companies

Q1. Plan vs progress percentage having negative variance, but updated schedule end date is not getting changed (later finish), why?
View answer (2)

Jobs at The Media Ant

View all

Interview questions from similar companies

I applied via Recruitment Consulltant and was interviewed before May 2021. There were 2 interview rounds.

Round 1 - One-on-one 

(2 Questions)

  • Q1. End to end implementation cycle of isms
  • Ans. 

    The end to end implementation cycle of ISMS involves planning, implementation, monitoring, review, and improvement.

    • Planning involves identifying the scope, objectives, and risks of the ISMS.

    • Implementation involves designing and implementing controls to mitigate identified risks.

    • Monitoring involves regular checks to ensure the controls are effective.

    • Review involves assessing the effectiveness of the ISMS and identifying...

  • Answered by AI
  • Q2. Risk assessment steps
  • Ans. 

    Risk assessment involves identifying, analyzing, and evaluating potential risks to determine the likelihood and impact of those risks.

    • Identify potential risks

    • Analyze the likelihood and impact of each risk

    • Evaluate the risks to determine their priority

    • Develop a plan to mitigate or manage the risks

    • Monitor and review the risks regularly

  • Answered by AI
Round 2 - One-on-one 

(2 Questions)

  • Q1. Enterprise risk assessment
  • Q2. Annex A control of iso 27001
  • Ans. 

    Annex A controls are the information security controls listed in ISO 27001 standard.

    • Annex A contains 114 controls categorized into 14 sections.

    • These controls are designed to ensure the confidentiality, integrity, and availability of information.

    • Examples of controls include access control, asset management, cryptography, incident management, and more.

    • Organizations must select and implement controls based on their risk a...

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Understand standard thoroughly, and 1 cycle of implementation from scratch

I applied via Naukri.com and was interviewed in Oct 2019. There were 3 interview rounds.

Interview Questionnaire 

4 Questions

  • Q1. Scripting was major focus, program to read the numbers 1 to infinity and convert them to words , ex : 1 as one , 100 as hundred , 1543 as one thousand five hundreden fourty three
  • Q2. Ansible concepts, this was major focus
  • Q3. Jenkins pipeline concepts
  • Q4. Basic other tools questions

Interview Preparation Tips

Interview preparation tips for other job seekers - It wasn't that scary, one technical round, managerial tech round, manager round, hr round, all happened in a single day

I applied via Walk-in and was interviewed in May 2021. There was 1 interview round.

Interview Questionnaire 

3 Questions

  • Q1. Make sure about yourself
  • Q2. About company
  • Q3. About last work experience

Interview Preparation Tips

Interview preparation tips for other job seekers - To crake any interview need the first is self confidence be must . I think

Interview Questionnaire 

1 Question

  • Q1. If given the situation to wfh or work from office what would you prefer ?
  • Ans. 

    I would prefer to work from home (WFH) due to the convenience and flexibility it offers.

    • WFH allows for a better work-life balance as there is no commuting time.

    • It provides a comfortable and personalized work environment.

    • WFH reduces distractions and interruptions from colleagues.

    • It allows for increased productivity and focus.

    • WFH promotes better health and well-being by avoiding exposure to office germs.

    • It saves time and...

  • Answered by AI

I applied via LinkedIn and was interviewed in May 2021. There were 3 interview rounds.

Interview Questionnaire 

1 Question

  • Q1. Details of current Role & responsibilities and usual BA questions

Interview Preparation Tips

Interview preparation tips for other job seekers - Easy & quick process, They look for someone of that particular domain.

I applied via LinkedIn and was interviewed before Dec 2020. There were 5 interview rounds.

Interview Questionnaire 

1 Question

  • Q1. What is sem in digital marketing?
  • Ans. 

    SEM stands for Search Engine Marketing, which involves promoting websites by increasing their visibility in search engine results pages.

    • SEM involves paid advertising on search engines like Google and Bing

    • It includes strategies like keyword research, ad copywriting, and bid management

    • SEM can be used to drive traffic, increase brand awareness, and generate leads or sales

    • Examples of SEM platforms include Google Ads, Bing

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - prep well. do well and they will go in detail for each thing on the cv

Skills evaluated in this interview

Interview Questionnaire 

3 Questions

  • Q1. Algorithms on arrays and strings (coding)
  • Ans. 

    Algorithms for manipulating arrays and strings in coding

    • Use sorting algorithms like quicksort and mergesort for arrays

    • Use string manipulation functions like substring and replace for strings

    • Use dynamic programming for optimizing solutions to array and string problems

  • Answered by AI
  • Q2. Distributed Database Design
  • Q3. Large scale Ad Server Design
  • Ans. 

    Designing a large scale Ad Server

    • Use distributed systems for scalability

    • Implement caching for faster ad delivery

    • Ensure high availability and fault tolerance

    • Use real-time bidding for efficient ad placement

    • Implement fraud detection mechanisms

    • Ensure compliance with privacy regulations

  • Answered by AI

Interview Preparation Tips

Round: Interview
Experience: They tested on thought-process during design problems. What problems are with the current solution I suggested and how to improve it...
Tips: Hints from interviewer are very helpful
Keep talking while you are thinking

Skills: Algorithms, Thinking Skills, Coding
College Name: IIT KHARAGPUR

Skills evaluated in this interview

The Media Ant Interview FAQs

How many rounds are there in The Media Ant interview?
The Media Ant interview process usually has 1-2 rounds. The most common rounds in the The Media Ant interview process are One-on-one Round and HR.
How to prepare for The Media Ant interview?
Go through your CV in detail and study all the technologies mentioned in your CV. Prepare at least two technologies or languages in depth if you are appearing for a technical interview at The Media Ant. The most common topics and skills that interviewers at The Media Ant expect are Advertising, Account Management, Media Planning, Marketing Campaigns and Marketing.
What are the top questions asked in The Media Ant interview?

Some of the top questions asked at the The Media Ant interview -

  1. 2. How to calculate cpm if Budget CTR% and clicks are gi...read more
  2. 2. What do you know about google search consol...read more
  3. 1. Formula of C...read more

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The Media Ant Interview Process

based on 3 interviews

Interview experience

4
  
Good
View more

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The Media Ant Reviews and Ratings

based on 19 reviews

3.3/5

Rating in categories

3.2

Skill development

3.5

Work-life balance

3.2

Salary

2.9

Job security

3.4

Company culture

3.1

Promotions

3.4

Work satisfaction

Explore 19 Reviews and Ratings
Business Development (Sales) Internship in Bangalore

Bangalore / Bengaluru

0-2 Yrs

Not Disclosed

Business Strategy Internship in Bangalore

Bangalore / Bengaluru

0-2 Yrs

Not Disclosed

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