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The Media Ant Interview Questions and Answers
The Media Ant Interview Experiences
3 interviews found
Anonymous
I applied via Campus Placement
(1 Question)
- Q1. All about media planning and sales related questions
(1 Question)
- Q1. Why media ant and also same as round 1
Interview Preparation Tips
Intern Interview Questions asked at other Companies
Selected
I appeared for an interview before Mar 2024, where I was asked the following questions.
- Q1. 1. Formula of CTR%
- Ans.
CTR% (Click-Through Rate) measures the effectiveness of an ad by calculating the ratio of clicks to impressions.
CTR% = (Total Clicks / Total Impressions) * 100
Example: If an ad received 50 clicks and 1,000 impressions, CTR% = (50/1000) * 100 = 5%.
A higher CTR indicates better ad performance and relevance to the audience.
CTR can vary by industry; for instance, a good CTR in the retail sector might be around 2-5%.
- Q2. 2. How to calculate cpm if Budget CTR% and clicks are given
- Ans.
To calculate CPM, use the formula: CPM = (Budget / (Clicks / CTR)) * 1000.
CPM stands for Cost Per Mille, which is the cost per 1000 impressions.
CTR (Click-Through Rate) is calculated as (Clicks / Impressions) * 100.
If you have a budget of $100, a CTR of 2%, and 200 clicks, first find impressions: Impressions = Clicks / (CTR / 100) = 200 / (2 / 100) = 10000.
Then, calculate CPM: CPM = (Budget / Impressions) * 1000 = (100
- Q3. 2. What do you know about google search console ?
- Ans.
Google Search Console is a free tool that helps website owners monitor and optimize their site's presence in Google search results.
Provides insights into how Google crawls and indexes your site.
Allows you to submit sitemaps and individual URLs for indexing.
Shows search performance data, including clicks, impressions, and average position.
Alerts you to issues like crawl errors, mobile usability problems, and security is...
Selected
I appeared for an interview before Mar 2024, where I was asked the following questions.
- Q1. Tell me about different media options
- Ans.
Various media options include digital, print, broadcast, and outdoor, each serving unique marketing and communication needs.
Digital Media: Websites, social media platforms, and email marketing. Example: Facebook ads targeting specific demographics.
Print Media: Newspapers, magazines, brochures, and flyers. Example: Local newspaper ads for community events.
Broadcast Media: Television and radio advertising. Example: Comme...
- Q2. Maths question on how to calculate reach and frequency, what is Sainsbury's formula
Planning Manager Interview Questions asked at other Companies
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I applied via Recruitment Consulltant and was interviewed before May 2021. There were 2 interview rounds.
(2 Questions)
- Q1. End to end implementation cycle of isms
- Ans.
The end to end implementation cycle of ISMS involves planning, implementation, monitoring, review, and improvement.
Planning involves identifying the scope, objectives, and risks of the ISMS.
Implementation involves designing and implementing controls to mitigate identified risks.
Monitoring involves regular checks to ensure the controls are effective.
Review involves assessing the effectiveness of the ISMS and identifying...
- Q2. Risk assessment steps
- Ans.
Risk assessment involves identifying, analyzing, and evaluating potential risks to determine the likelihood and impact of those risks.
Identify potential risks
Analyze the likelihood and impact of each risk
Evaluate the risks to determine their priority
Develop a plan to mitigate or manage the risks
Monitor and review the risks regularly
(2 Questions)
- Q1. Enterprise risk assessment
- Q2. Annex A control of iso 27001
- Ans.
Annex A controls are the information security controls listed in ISO 27001 standard.
Annex A contains 114 controls categorized into 14 sections.
These controls are designed to ensure the confidentiality, integrity, and availability of information.
Examples of controls include access control, asset management, cryptography, incident management, and more.
Organizations must select and implement controls based on their risk a...
Interview Preparation Tips
I applied via Naukri.com and was interviewed in Oct 2019. There were 3 interview rounds.
Interview Questionnaire
4 Questions
- Q1. Scripting was major focus, program to read the numbers 1 to infinity and convert them to words , ex : 1 as one , 100 as hundred , 1543 as one thousand five hundreden fourty three
- Q2. Ansible concepts, this was major focus
- Q3. Jenkins pipeline concepts
- Q4. Basic other tools questions
Interview Preparation Tips
I applied via Walk-in and was interviewed in May 2021. There was 1 interview round.
Interview Questionnaire
3 Questions
- Q1. Make sure about yourself
- Q2. About company
- Q3. About last work experience
Interview Preparation Tips
Interview Questionnaire
1 Question
- Q1. If given the situation to wfh or work from office what would you prefer ?
- Ans.
I would prefer to work from home (WFH) due to the convenience and flexibility it offers.
WFH allows for a better work-life balance as there is no commuting time.
It provides a comfortable and personalized work environment.
WFH reduces distractions and interruptions from colleagues.
It allows for increased productivity and focus.
WFH promotes better health and well-being by avoiding exposure to office germs.
It saves time and...
I applied via LinkedIn and was interviewed in May 2021. There were 3 interview rounds.
Interview Questionnaire
1 Question
- Q1. Details of current Role & responsibilities and usual BA questions
Interview Preparation Tips
I applied via LinkedIn and was interviewed before Dec 2020. There were 5 interview rounds.
Interview Questionnaire
1 Question
- Q1. What is sem in digital marketing?
- Ans.
SEM stands for Search Engine Marketing, which involves promoting websites by increasing their visibility in search engine results pages.
SEM involves paid advertising on search engines like Google and Bing
It includes strategies like keyword research, ad copywriting, and bid management
SEM can be used to drive traffic, increase brand awareness, and generate leads or sales
Examples of SEM platforms include Google Ads, Bing
Interview Preparation Tips
Skills evaluated in this interview
Interview Questionnaire
3 Questions
- Q1. Algorithms on arrays and strings (coding)
- Ans.
Algorithms for manipulating arrays and strings in coding
Use sorting algorithms like quicksort and mergesort for arrays
Use string manipulation functions like substring and replace for strings
Use dynamic programming for optimizing solutions to array and string problems
- Q2. Distributed Database Design
- Q3. Large scale Ad Server Design
- Ans.
Designing a large scale Ad Server
Use distributed systems for scalability
Implement caching for faster ad delivery
Ensure high availability and fault tolerance
Use real-time bidding for efficient ad placement
Implement fraud detection mechanisms
Ensure compliance with privacy regulations
Interview Preparation Tips
Experience: They tested on thought-process during design problems. What problems are with the current solution I suggested and how to improve it...
Tips: Hints from interviewer are very helpful
Keep talking while you are thinking
Skills: Algorithms, Thinking Skills, Coding
College Name: IIT KHARAGPUR
Skills evaluated in this interview
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The Media Ant Interview Process
based on 3 interviews
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Associate Manager
25
salaries
|  ₹3.5 L/yr - ₹7.2 L/yr |
|
Manager
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salaries
| ₹5.2 L/yr - ₹13 L/yr |
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| ₹1.8 L/yr - ₹5 L/yr |
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7
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| ₹10 L/yr - ₹20.5 L/yr |
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Associate Product Manager
7
salaries
| ₹7 L/yr - ₹8 L/yr |
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