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Tata CLiQ
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Tata CLiQ Product Manager Interview Questions and Answers
Tata CLiQ Product Manager Interview Experiences
1 interview found
Anonymous
I applied via Referral and was interviewed before Nov 2022. There were 2 interview rounds.
(2 Questions)
- Q1. There is a spike in conversion rate falling drastically over the weekend. Perform an RCA
- Ans.
Performing RCA on a spike in conversion rate falling drastically over the weekend
Check if there were any technical issues on the website during the weekend that could have affected the conversion rate
Analyze if there were any changes in marketing campaigns or promotions that could have impacted user behavior
Look into any external factors such as holidays or events that might have influenced customer activity
Review the ...
- Q2. What would you improve to improve add to cart for products on Tata cliq
- Ans.
Implement one-click add to cart feature for faster checkout process.
Integrate a one-click add to cart button next to each product for quick purchase.
Allow users to save their payment and shipping information for faster checkout.
Implement a feature to show related products or accessories to encourage additional purchases.
Optimize the add to cart button placement and design for better visibility and usability.
Top trending discussions
Interview questions from similar companies
I applied via Referral and was interviewed before Oct 2021. There were 4 interview rounds.
(2 Questions)
- Q1. Why do you want to join Myntra?
- Q2. Design an end to end Ad platform
- Ans.
An end-to-end Ad platform that connects advertisers with publishers and provides analytics.
Create a user-friendly interface for advertisers to create and manage their ads
Develop a system to match ads with relevant publishers based on audience demographics and interests
Provide real-time analytics to advertisers to track the performance of their ads
Implement a payment system for advertisers to pay publishers for ad space
...
(1 Question)
- Q1. Product Design questions
(1 Question)
- Q1. Product Strategy Questions
Interview Preparation Tips
Selected
I applied via Campus Placement
(1 Question)
- Q1. 1. Design a table reservation feature for Swiggy 2. Among your recently used apps, which one do you like & why 3. What resources do you use to stay up to date with prod mgmt
- Ans.
Designing a table reservation feature for Swiggy
Allow users to search for restaurants with available tables
Provide real-time availability and booking confirmation
Allow users to specify their preferred table size and location
Enable users to view and select available time slots
Integrate with restaurant partners' reservation systems
(1 Question)
- Q1. 1. RCA on why conversion is dropping in Flipkart 2. Design a navigational tool for a 3 year old 3. North star metric for Spotify
- Ans.
1. RCA on why conversion is dropping in Flipkart
Analyze user behavior and identify any changes in the user journey
Investigate any technical issues or bugs that may be affecting the conversion rate
Review the effectiveness of marketing campaigns and promotions
Analyze competitor strategies and pricing
Collect feedback from customers to understand their pain points and areas of improvement
Skills evaluated in this interview
(2 Questions)
- Q1. Introduction about myself
- Q2. Case Study based on rider retention
I applied via Campus Placement
(1 Question)
- Q1. What did you do in your role as a PM? What kind of a PM were you? Technical, general, design?Design a subscription service for Myntra?
(2 Questions)
- Q1. How do you create a roadmap? How do you prioritise features?
- Ans.
Creating a roadmap involves identifying goals, prioritizing features, and aligning with stakeholders.
Identify business goals and objectives
Gather feedback from stakeholders and customers
Prioritize features based on impact and effort
Create a timeline and milestones
Align roadmap with company strategy and resources
Regularly review and adjust roadmap as needed
- Q2. How will you launch vernacular content on Myntra?What will you translate? How will you measure it success? How will you decide if it’s the right time to get into vernacular content?
- Ans.
To launch vernacular content on Myntra, we will translate product descriptions, user reviews, and customer support. Success will be measured through increased engagement and conversion rates. The right time to launch will be determined by market research and user demand.
Translate product descriptions, user reviews, and customer support into vernacular languages
Measure success through increased engagement and conversion...
(1 Question)
- Q1. How do you handle conflict?How do you get stakeholder buy-in? What’s your process for change management?
- Ans.
I handle conflict by actively listening, finding common ground, and facilitating open communication. I gain stakeholder buy-in through clear communication, addressing concerns, and demonstrating value. My change management process involves thorough planning, effective communication, and stakeholder involvement.
Actively listen to all parties involved in the conflict to understand their perspectives.
Find common ground an...
(1 Question)
- Q1. What is an app that you really admire? Why so?
I applied via Campus Placement
(1 Question)
- Q1. You’re the PM for Amazon Prime. The number of subscriptions are falling - 30% since a month. How would you go about it?
- Ans.
Identify the root cause and take corrective actions to improve subscription rate.
Conduct customer surveys to understand reasons for cancellation
Analyze competitors' offerings and pricing strategies
Improve the value proposition of Amazon Prime by adding new benefits or features
Launch targeted marketing campaigns to attract new subscribers
Offer discounts or promotions to incentivize re-subscription
Improve customer servic...
(2 Questions)
- Q1. If you had to launch custom made-to-order products, how will you go about it? Guesstimate on market sizing for the same. What are the 3 major things you'll take care of? How can you attribute conversions? ...
- Ans.
To launch custom made-to-order products, focus on market research, production capabilities, and customer experience. Attribute conversions through tracking and analytics. SEO is crucial for online visibility.
Conduct market research to identify demand and competition
Assess production capabilities and logistics for customization
Prioritize customer experience through seamless ordering and delivery
Implement tracking and an...
- Q2. A question on SEO.
(1 Question)
- Q1. With VP, Products - Was more discussion oriented than a typical interview. About me, interests, fav product etc. More on Myntra.
(1 Question)
- Q1. With HR Head. Lots of behavioral questions, many on stakeholder management - difficult client etc.
Interview Preparation Tips
focused.
Skills evaluated in this interview
I applied via Referral and was interviewed in May 2024. There were 2 interview rounds.
Problem solving and resume based discussion
Data and guesstimate
PM School
Interview Questionnaire
6 Questions
- Q1. You see the number of people cancelling the order increasing. Cancel window 24 hours. What would you do?
- Ans.
I would analyze the reasons for the increase in cancellations and take appropriate actions to address them.
Conduct a survey to understand the reasons for cancellation
Analyze the cancellation data to identify patterns and trends
Improve the product or service to address the issues causing cancellations
Offer incentives or discounts to encourage customers to complete their orders
Extend the cancellation window to give custo
- Q2. The govt has announced that it’ll stop E-KYC for private players. How can you ensure credibility in lending?
- Ans.
Alternative methods for credibility in lending after E-KYC discontinuation by govt for private players.
Implementing video KYC for customer verification
Using alternative data sources like bank statements, utility bills, and social media profiles for creditworthiness assessment
Partnering with credit bureaus for credit score analysis
Strengthening internal fraud detection and prevention mechanisms
Exploring blockchain-based...
- Q3. Three things you like about my favorite product ?
- Ans.
My favorite product is the iPhone.
The user interface is intuitive and easy to use.
The camera takes high-quality photos and videos.
The App Store has a wide variety of useful and entertaining apps.
- Q4. Three things you don’t like - wow features you’ll add?
- Ans.
I don't like features that are too complex, irrelevant, or unreliable. Wow features I'll add are intuitive, useful, and reliable.
Don't like: overly complicated features that confuse users, irrelevant features that don't add value, and unreliable features that don't work consistently
Wow features: intuitive features that are easy to use and understand, useful features that solve real problems for users, and reliable feat...
- Q5. What was the last thing you did on the product ?
- Ans.
I conducted a user survey to gather feedback on the latest feature release.
Designed and distributed a survey to a sample of users
Analyzed the results to identify areas for improvement
Presented findings to the development team for future iterations
- Q6. Product strategy question - You need to launch self-driving cars in India in 2 years. You’re the India head for Uber self-driving car project.
- Ans.
Launch self-driving cars in India in 2 years as India head for Uber self-driving car project.
Conduct market research to understand the demand and feasibility of self-driving cars in India
Partner with local car manufacturers to customize the self-driving technology for Indian roads
Collaborate with government agencies to ensure compliance with local regulations and laws
Invest in training and development of local talent t...
Interview Preparation Tips
1) Clarify each part of the question eg: Are cancellations only before shipping?
2) Narrow down the problem. I narrowed it down to shade issues and price issues
3) How do you figure out the issue - look at data. People were reordering
-Start thinking from a User journey perspective - how does the user figure they’ve ordered a wrong shade ? Order confirmation notification
-What do you do about it so that new order is not generated? You can define the new flow now.
Tips for Q2-
1) Start with Scoping - What did KYC give you? Inputs: Aadhaar, Output: Name, address, PAN. Value prop : Time savings, collections
2) Now what are the 2 problems - How to get the data without KYC and How to do collections if data not there
3) New suggestions - think easy ways to get this info with minimal user friction but ensuring data accuracy, fraud handling, default handling etc
Interview Questionnaire
4 Questions
- Q1. You’re the PM for Amazon Prime. The number of subscriptions are falling - 30% since a month. How would you go about it?
- Ans.
Identify the root cause and take corrective actions to improve subscription rate.
Conduct customer surveys to understand reasons for cancellation
Analyze competitors' offerings and pricing strategies
Introduce new benefits or features to attract customers
Improve marketing and advertising efforts to increase awareness
Offer discounts or promotions to incentivize sign-ups
Collaborate with customer service to address any issue...
- Q2. If you had to launch custom made-to-order products, how would you go about it?
- Ans.
To launch custom made-to-order products, I would follow a process of market research, product design, and production planning.
Conduct market research to identify customer needs and preferences
Design products that meet those needs and preferences
Develop a production plan that allows for customization without sacrificing efficiency
Implement a system for taking and managing orders
Ensure quality control throughout the prod...
- Q3. How can you attribute conversions? If you do some improvements, how will you attribute it to that? Also, got a follow-up question on SEO here.
- Ans.
To attribute conversions, we can use various methods such as tracking pixels, unique URLs, and A/B testing. SEO improvements can be attributed through tracking changes in search engine rankings and organic traffic.
Use tracking pixels to track conversions from specific sources
Create unique URLs for different campaigns to track conversions
Use A/B testing to compare the performance of different versions of a page
Track cha...
- Q4. I was also asked about myself, my interests, my favorite product etc. More on Myntra
Interview Preparation Tips
1) Start with scoping to figure out the root cause and break down of 30%. Enquire about any macro level changes and focus on user journey.
2) Here I segmented into prime music and e-commerce (free shipping, early shipping)
3) I then focused on delivery time for e-commerce. Go with the user journey steps (think funnel from user getting acquired to step by step making a transaction and conversions). As you approach it, ask the interviewer and they will guide/narrow down the case narrative.
Tips for Q2-
1) Identify the needs - define the users and motivations
2) Think from a User journey PoV all steps in the user's funnel
3) Features - Always keep a balance of short-term and long-term, hygiene and wow features
4) What are the 3 major things you'll take care of? Then mention three issues you foresee
5) Guesstimate for market sizing - had segmented into occasion wear, size issues etc. I did the market sizing for occasion wear, further narrowed to bridal wear i.e number of possible brides.
Skills evaluated in this interview
Selected
I applied via Job Portal and was interviewed before Oct 2023. There were 3 interview rounds.
General UX related assignment
A few case studies and puzzles are solved
(2 Questions)
- Q1. Conducted by a senior manager
- Q2. General ability to think and solve problems are tested
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Tata CLiQ Product Manager Interview Process
based on 2 interviews
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based on 3 reviews
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