Tata Motors Interview Questions and Answers

Audiences available in Google and Meta ads include demographics, interests, behaviors, and remarketing lists.

• Demographics: Target based on age, gender, income, education, etc.

• Interests: Target based on hobbies, activities, preferences, etc.

• Behaviors: Target based on purchase history, device usage, etc.

• Remarketing lists: Target users who have interacted with your website or app.

• Examples: Parents with young children, fitness enthusiasts, frequent travelers, past website visitor...read more

Verification ensures that the software meets the specified requirements, while validation ensures that the software meets the customer's needs.

• Verification is the process of checking whether the software meets the specified requirements.

• Validation is the process of checking whether the software meets the customer's needs and expectations.

• Verification is done by reviewing documents, specifications, and requirements.

• Validation is done by testing the software with real-world sce...read more

Bidding strategies in performance marketing involve various tactics to optimize ad spend and maximize ROI.

• Different bidding strategies include manual bidding, automated bidding, target CPA, target ROAS, and enhanced CPC.

• Manual bidding allows for full control over bids, while automated bidding uses algorithms to adjust bids based on performance data.

• Target CPA focuses on achieving a specific cost per acquisition, while target ROAS aims for a specific return on ad spend.

• Enhance...read more

Campaign types in Google Ads include search campaigns, display campaigns, video campaigns, shopping campaigns, and app campaigns.

• Search campaigns target keywords and appear in search engine results.

• Display campaigns show ads on websites within the Google Display Network.

• Video campaigns promote video content on YouTube and across the web.

• Shopping campaigns showcase products with images and prices in Google Shopping.

• App campaigns drive app installs and engagement across Google'...read more

SRV Media is a digital marketing agency based in Pune, India.

• SRV Media offers services such as SEO, PPC, social media marketing, and website development.

• The agency has worked with clients in various industries including e-commerce, healthcare, education, and real estate.

• SRV Media has a team of experienced professionals who are experts in digital marketing strategies and techniques.