Sprout Social Technical Product Manager Interview Questions and Answers

Q1. We observe that a small chunk of users get a majority of orders on meesho. Is this a problem and how would you go about solving this?
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Q1. There is a problem of duplicate listings on meesho where multiple sellers list the same item. This causes a problem as users' search results have the same item listed multiple times. How would you go about...read more
Ans. 
Implement a system to detect and merge duplicate listings on Meesho platform.
• Utilize machine learning algorithms to identify similar listings based on product attributes and images.

• Implement a manual review process to verify potential duplicates before merging them.

• Provide incentives for sellers to report and merge duplicate listings.

• Regularly monitor and update the system to adapt to new duplicate listing patterns.

• Com...read more
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Q1. You are the PM at meta. How would you decrease the number of fraud posts?
Ans. 
Implement stricter verification processes, utilize AI for detection, and increase penalties for fraudsters.
• Implement stricter verification processes for account creation

• Utilize AI algorithms to detect patterns of fraudulent behavior

• Increase penalties for users found to be posting fraudulent content
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Q1. Resume based, explain previous project, 2 short problem discussion - one on routing and another based on A/B testing
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Q1. Resume and previous experience
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Q2. Case study - add a new feature like a voice assistance/translator to Byju's app. How will you go about it?
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Q1. Case study - Think of your favourite non digital product. Why I like it?
Ans. 
My favorite non-digital product is my Moleskine notebook.
• I like the feel of the high-quality paper and the durability of the cover.

• It allows me to jot down ideas, sketches, and notes wherever I go.

• The simple design and compact size make it easy to carry around.

• It helps me stay organized and creative in a tangible way.
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Q2. Follow up - If I have to design it in a new way. What and how will I do that?
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Q3. Follow up - Present a product pitch to the business stakeholders about your product. "I could not perform strongly here. Hence, rejected"
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Q1. About your CV and solutions in it
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Q2. Process in the current company
Ans. 
The current company follows a structured process for product development and management.
• The company starts with market research to identify customer needs and preferences.

• Product requirements are defined based on the research findings.

• Cross-functional teams collaborate to design and develop the product.

• Regular feedback loops are established with stakeholders to ensure alignment.

• Testing and iteration are key components ...read more
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Q1. Same questions as the first round
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Q2. Assignment to visit their showroom
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Q1. Design Planogram in darkstore
Ans. 
Designing a planogram for a darkstore involves strategically arranging products for efficient picking and packing.
• Consider grouping products by category or popularity for easier navigation

• Utilize shelving and storage solutions that maximize space and accessibility

• Implement a clear labeling system to aid in locating products quickly

• Optimize layout for efficient workflow and minimize picking errors

• Regularly review and ad...read more
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Q1. Talk about some products you have worked on
Ans. 
I have worked on a variety of products including consumer electronics, automotive parts, and household appliances.
• Managed production of smartphones for a leading tech company

• Oversaw manufacturing of car components for a major automotive supplier

• Coordinated production of kitchen appliances for a popular home goods brand
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Q2. Why do you think you are user first?
Ans. 
I prioritize the needs and preferences of the end users in all aspects of production.
• I conduct user research to understand their needs and preferences

• I involve users in the design and testing process

• I prioritize user feedback and iterate on products based on their input
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Increase Gpay txns by 5x

Q1. RCA of 5% drop in google docs
Ans. 
The Root Cause Analysis (RCA) of a 5% drop in Google Docs usage.
• Investigate recent changes or updates to Google Docs that may have caused user dissatisfaction.

• Analyze user feedback and reviews to identify any common issues or complaints.

• Check for any technical issues or bugs that may be affecting the performance of Google Docs.

• Review competitor products to see if there are any new features or improvements that may have...read more
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Q1. How would you increase the conversion rate on Call Now button on JD listings?
Ans. 
To increase conversion rate on Call Now button on JD listings, focus on improving visibility, adding compelling call-to-action, optimizing for mobile, and testing different placements.
• Improve visibility of the Call Now button by making it stand out with contrasting colors or larger size

• Add a compelling call-to-action next to the button, such as 'Call now for a free consultation'

• Optimize the button for mobile users by e...read more
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Q2. Walk me through your profile, experience and impact you have been able to deliver?
Ans. 
Experienced product manager with a track record of delivering impactful results.
• Over 5 years of experience in product management roles

• Led cross-functional teams to successfully launch 3 new products, resulting in a 20% increase in revenue

• Implemented customer feedback system that led to a 15% improvement in customer satisfaction

• Developed and executed product roadmap that resulted in a 30% increase in user engagement
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Profit of a company going down by 20%. Analyse reasons

Q1. Basic HR questions
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