Shoppers Stop Unit VM Head Interview Questions, Process, and Tips

Q1. What are the fundamental principles of visual merchandising?
Ans. 
Fundamental principles of visual merchandising include creating a cohesive theme, highlighting key products, and engaging customers.
• Create a cohesive theme that reflects the brand's identity and appeals to the target audience.

• Highlight key products through strategic placement, lighting, and signage to draw attention.

• Engage customers by creating visually appealing displays that encourage interaction and exploration.

• Ensu...read more
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Q2. What important considerations should be kept in mind for Visual Merchandising (VMs)?
Ans. 
Important considerations for Visual Merchandising include store layout, lighting, signage, and product placement.
• Consider the store layout to ensure a smooth flow of traffic and easy navigation for customers.

• Pay attention to lighting to highlight products and create a welcoming atmosphere.

• Use signage effectively to communicate promotions, sales, and product information.

• Strategically place products to attract attention ...read more
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A circular floor design featuring wall styling and mannequin displays.