What are the fundamental principles of visual merchandising?

Question

Accepted Answer

Fundamental principles of visual merchandising include creating a cohesive theme, highlighting key products, and engaging customers.

Create a cohesive theme that reflects the brand's identity and appeals to the target audience.
Highlight key products through strategic placement, lighting, and signage to draw attention.
Engage customers by creating visually appealing displays that encourage interaction and exploration.
Ensure consistency in visual elements such as color schemes, fonts, and imagery to maintain a unified look.
Utilize storytelling techniques to create a narrative around the products and enhance the overall shopping experience.

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