Shiprocket Private Limited Key Account Manager Interview Questions and Answers for Freshers

Basic math and logical reasoning

Q1. How to approach restaurants for onboarding
Ans. 
Approach restaurants with a clear value proposition and personalized pitch.
• Research the restaurant's menu and target audience to tailor your pitch

• Highlight the benefits of partnering with your company, such as increased revenue and customer satisfaction

• Offer a trial period or special promotion to incentivize the restaurant to onboard

• Follow up regularly and provide excellent customer service to maintain the partnership
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Q1. Do you know about cars24?
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Q1. How many year experience h have. What's your current location. What's your current CTC.
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Q1. Tell me about yourself.
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Q2. What was your responsibility in previous company?
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Q1. How campaigns work in E-commerce?
Ans. 
Campaigns in E-commerce involve targeted marketing strategies to promote products or services online.
• Campaigns in E-commerce typically involve creating ads, promotions, and discounts to attract customers.

• They can be run on various platforms such as social media, search engines, and email marketing.

• Campaigns often include tracking and analyzing data to measure their effectiveness and make adjustments as needed.

• Personali...read more
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Q2. What is CPC and CTR?
Ans. 
CPC stands for Cost Per Click and CTR stands for Click Through Rate.
• CPC is the amount an advertiser pays for each click on their ad.

• CTR is the percentage of people who click on an ad after seeing it.

• CPC and CTR are important metrics in online advertising campaigns.

• For example, if an advertiser pays $1 for a click and their ad is clicked 100 times, the CPC would be $1 and the CTR would be the percentage of clicks out of
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Q3. How to optimize CPC?
Ans. 
Optimizing CPC involves refining keyword targeting, improving ad relevance, and enhancing landing page experience.
• Refine keyword targeting to focus on high-converting keywords

• Improve ad relevance by aligning ad copy with targeted keywords

• Enhance landing page experience to increase conversion rates
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Q4. Main benefits of advertisement?
Ans. 
Main benefits of advertisement include increased brand awareness, reaching target audience, driving sales, and building customer loyalty.
• Increased brand awareness: Advertisement helps in making the brand more recognizable and familiar to consumers.

• Reaching target audience: Advertisements can be targeted towards specific demographics or interests to reach the right customers.

• Driving sales: Effective advertising campaign...read more
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Q5. How does campaigns play vital role in sales?
Ans. 
Campaigns play a vital role in sales by creating awareness, generating leads, and driving conversions.
• Campaigns help create brand awareness among target audience.

• Campaigns generate leads by attracting potential customers.

• Campaigns drive conversions by persuading leads to make a purchase.

• Campaigns can also help in customer retention and loyalty.

• Examples: Email marketing campaigns, social media advertising campaigns, pro
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Q1. How long is your notice period?
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Q2. What is your salary expectations?
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Q3. Are you comfortable for WFH?
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Q4. Do you have laptop and wifi connection?
Ans. 
Yes, I have a laptop and wifi connection.
• I have a laptop with the latest software and hardware capabilities.

• I have a reliable wifi connection at home and can also access wifi in public places.

• I am proficient in using technology for work purposes, including video calls and online presentations.
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Q5. Are you okay with 6 days working?
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Q1. What do you know about the E-commerce industry?
Ans. 
The E-commerce industry refers to the buying and selling of goods and services online.
• E-commerce has revolutionized the way people shop and conduct business.

• It involves online marketplaces, online retailers, and online payment systems.

• E-commerce platforms enable businesses to reach a global customer base.

• Popular examples include Amazon, eBay, Alibaba, and Shopify.

• E-commerce offers convenience, competitive pricing, and ...read more
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Q2. They will give you scenarios related to the tasks which they would be giving if you get selected
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Q3. Asking about your past corporate experience
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Q1. What are your goals with the organization
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Q1. Tell about your self , what is your day on day activities in your current job profile , and basic question about advertising
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Q1. Tell about your self , and in dept question about advertising, and check your convensing skills .
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