S&S Insider Interview Questions and Answers

Secondary research is the process of gathering information from existing sources such as books, articles, reports, and databases.

• Involves collecting and analyzing data that has already been published or compiled by others

• Helps in understanding the market trends, competitors, and industry landscape

• Sources include government publications, industry reports, academic journals, and online databases

• Can be used to validate pr...read more

A PR/RD is a written document outlining the key findings and recommendations from a market research study.

• Start with an executive summary highlighting the main objectives, methodology, and key findings.

• Include detailed analysis of the data collected, such as charts, graphs, and tables.

• Provide recommendations based on the research findings to help guide decision-making.

• Conclude with a summary of the key takeaways and po...read more