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QLIKMATRIX SEM AND ANALYTICS
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I applied via Naukri.com and was interviewed before May 2023. There were 2 interview rounds.
It was in person aptitude test. And on basis of that the further rounds were carried out.
Different keyword match types include broad match, phrase match, exact match, and broad match modifier.
Broad match: Ads may show on searches that include misspellings, synonyms, related searches, and other relevant variations.
Phrase match: Ads may show on searches that include the exact phrase or close variations of that phrase.
Exact match: Ads may show on searches that are exact matches or close variations of the keyw...
Different bid strategies in SEM include manual bidding, automated bidding, target CPA, target ROAS, and enhanced CPC.
Manual bidding: Setting bids manually for each keyword or ad group.
Automated bidding: Using algorithms to automatically adjust bids based on performance goals.
Target CPA: Setting bids to achieve a specific cost per acquisition.
Target ROAS: Setting bids to achieve a specific return on ad spend.
Enhanced CP...
Google Ads offers various types of campaigns including search, display, video, shopping, and app campaigns.
Search campaigns: Text ads shown on Google search results.
Display campaigns: Image or text ads shown on websites within Google's Display Network.
Video campaigns: Ads shown on YouTube and other video platforms.
Shopping campaigns: Product ads shown on Google Shopping.
App campaigns: Promote mobile apps across Google'
About basic aptitude
About basic aptitude
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I applied via Campus Placement and was interviewed in Nov 2024. There were 3 interview rounds.
It is easy to solve and understand.
Simple to solve and easy to calculate
I applied via Referral and was interviewed in Jul 2024. There was 1 interview round.
Possible reasons for drop in CPM include seasonality, changes in ad inventory, shifts in audience demographics, and increased competition.
Seasonal fluctuations in advertising demand
Changes in available ad inventory
Shifts in audience demographics affecting targeting effectiveness
Increased competition leading to lower bids
Types of floors in GAM include carpet, hardwood, tile, and laminate.
Carpet
Hardwood
Tile
Laminate
posted on 5 Aug 2024
I applied via Campus Placement and was interviewed in Aug 2023. There were 4 interview rounds.
Was asked to do a presentation on market entry case of a fictional company and present it.
I applied via Referral and was interviewed in Jul 2022. There were 4 interview rounds.
45 min, general aptitude questions
Group discussion and case study on demonetisation
based on 7 reviews
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SEM Analyst
29
salaries
| ₹2 L/yr - ₹4.5 L/yr |
Senior Analyst
5
salaries
| ₹3.9 L/yr - ₹5 L/yr |
Senior Sem Analyst
5
salaries
| ₹4 L/yr - ₹8.4 L/yr |
Analyst
4
salaries
| ₹3.1 L/yr - ₹5.6 L/yr |
SEM Specialist
4
salaries
| ₹3.2 L/yr - ₹4.8 L/yr |
GO MO Group AB
Moris Media
Cheenti
DIGIDARTS MARKETING