Puretech Digital Paid Media Analyst Interview Questions and Answers

Q1. What is SQL and what are different type of joins in SQL
Ans. 
SQL is a programming language used to manage and manipulate relational databases. There are four types of joins in SQL.
• SQL stands for Structured Query Language

• It is used to manage and manipulate relational databases

• The four types of joins in SQL are INNER JOIN, LEFT JOIN, RIGHT JOIN, and FULL OUTER JOIN

• INNER JOIN returns only the matching rows from both tables

• LEFT JOIN returns all the rows from the left table and match...read more
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Q2. What is GA and what are the various metrics in google analytics.
Ans. 
GA stands for Google Analytics. It is a web analytics service offered by Google to track and report website traffic.
• GA helps to track website traffic and user behavior

• Various metrics in GA include sessions, bounce rate, pageviews, average session duration, etc.

• GA also provides insights into demographics, interests, and behavior of website visitors

• It can be used to track the effectiveness of marketing campaigns and opti
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Cat type questions, medium level

Q1. What is ppc and seo
Ans. 
PPC and SEO are digital marketing strategies used to drive traffic to websites. PPC involves paying for ads to appear in search results, while SEO focuses on optimizing website content to improve organic search rankings.
• PPC (Pay-Per-Click) involves paying for ads to appear in search engine results

• SEO (Search Engine Optimization) focuses on optimizing website content to improve organic search rankings

• PPC provides immedi...read more
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Q2. How would you approach this case
Ans. 
I would approach the case by first analyzing the problem, gathering relevant data, brainstorming potential solutions, and then developing a structured plan of action.
• Analyze the problem statement thoroughly to understand the key issues

• Gather relevant data and information to support decision-making

• Brainstorm potential solutions and evaluate their feasibility

• Develop a structured plan of action with clear steps and timeli...read more
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Q1. Tell me about yourself
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Q2. Sell me this watch
Ans. 
This watch is a timeless piece that combines elegance and functionality, making it a perfect accessory for any occasion.
• Crafted with high-quality materials for durability

• Sleek design that complements any outfit

• Features a reliable and accurate timekeeping mechanism

• Water-resistant for added convenience

• Makes a great gift for loved ones
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Maths and reasoning question

Q1. HR round and knowing
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Q1. Technical question related to profile
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Q1. Tell me about yourself are you able to go out and do job and travel
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Q1. Tell me about yourself Why joined
Ans. 
I am an experienced Senior Analyst with a strong background in data analysis and problem-solving.
• I have a Bachelor's degree in Business Analytics and have been working in the field for over 8 years.

• I have successfully led multiple projects where I utilized my analytical skills to identify trends and provide actionable insights.

• I am proficient in various data analysis tools such as SQL, Excel, and Tableau.

• I am highly de...read more
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Q2. Why you want to join
Ans. 
I want to join because I am passionate about data analysis and believe my skills and experience align well with the role.
• I have a strong background in data analysis and have successfully led projects in my previous roles.

• I am excited about the opportunity to work with a team of experienced analysts and learn from their expertise.

• I am impressed by the company's reputation in the industry and its commitment to innovation...read more
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