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I applied via Company Website and was interviewed in Jul 2021.
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DILR questions very easy
Case study on market entry
I applied via Recruitment Consulltant and was interviewed in Apr 2024.
Provided a AWS case study to complete
I applied via Company Website and was interviewed in May 2024.
Design a pms model for startup
I applied via campus placement at Indian Institute of Management (IIM), Lucknow
McKinsey is working with an auto components supplier for automotive vehicles. Design a strategy to increase its revenues in the next 3-5 years.
[Please note that I stands for Interviewer and C stands for Candidate]
C: Is there a target revenue increase?
I: Doubling in next 3 years.
C: Which geography is our client located in?
I: India
C: Who are the takers of these auto components and where are they based?
I: Indian companies: likes of say Maruti (for 4 wheelers) and Honda (for 2 wheelers).
C: What parts/components of the automobile exactly do they manufacture?
I: Exteriors (steel fabricated parts visible externally: say doors of the car, roof).
C: Should I focus on OEMs for 4 wheelers & if yes, which specific types of 4 wheelers (say passenger vehicles or commercial vehicles)?
I: Yes, both are serviced by the client. Focus on them.
C: I'd like to understand the industry landscape: growth rate of the company vis-a-vis industry.
I: Industry has been growing steadily. Our client is present & it's not losing market share.
C: What are the distribution channels: any direct-to-consumer touchpoint?
I: They supply to OEMs and also sell replacement parts via client --> distributors --> retailers -> car owners who need replacement.
At this point, I thought I fairly understood the case-at-hand and took a couple of minutes to think.
My structure was as follows:
Step 1: Identify the different sources of revenue existing and potential: Sales to car manufacturers & replacement market (existing), new product lines (car interiors like seats/steering): potential lines.
Step 2: For each revenue line, demarcated the markets (existing geographies v/s new ones)
C: What are the KPIs in this industry for the current geographies?
I: What do you think? Focus on existing product & market.
C:
1) Interoperability among different models/carmakers
2) Quality & longevity of product
3) Service guarantee
4) Price point
I: Point 1 & 4 were the key to success in this space.
C: Could you tell me about the players in the current space & if there are any foreign forces?
I: Mentioned Chinese players and how they were flooding the market with cheaper components to which the current costs stood no competition. Please recommend both short term & long-term solutions to combat this.
C: Mentioned few points like their source of low costs was cheap steel which was 80% of the auto-body. Short Term Solution: Demand exclusivity from OEMs to sign long term contracts.
Long Term Solution: Procurement Lever, Rationalizing steel usage, alternative material R&D, brand name development.
I: Thanks, that'll be all. Please synthesize the case for me.
Guesstimate the market for niche home products for smart personal devices for households.
[Please note that I stands for Interviewer and C stands for Candidate]
It was more conversational. I did not realize when the case started.
Laid out the structure: number of HHs in India --> Urban/Rural Split --> Income split.
I: Please do the entire calculation and give me the numbers.
C: Started calculating & speaking the figures aloud.
I: Tell me the specific customer segments to target at the outset.
Identified the following target segments:
1) Rich & affluent urban nuclear families
2) Double Income No Kids segment
3) Tech-inclined singles
4) Old aged rich grandparents looking for convenience.
I was interviewed in Dec 2020.
I applied via campus placement at Vellore Institute of Technology (VIT) and was interviewed in May 2024.
Negative Marking was there
Data interpretation
Comprehension reading
Guesstimates, case study , puzzles
based on 15 reviews
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Consultant
157
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Senior Consultant
132
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| ₹6.7 L/yr - ₹20 L/yr |
Deputy Manager
113
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Manager
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Consultant 3
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| ₹5.5 L/yr - ₹10.6 L/yr |
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