Prism Johnson Limited - RMC (India) Division Management Trainee Interview Questions and Answers

The manufacturing process of cement involves crushing, grinding, and mixing limestone and other raw materials.

• Raw materials are crushed and blended in the correct proportions

• The mixture is heated in a rotary kiln to form clinker

• The clinker is cooled and ground into a fine powder with gypsum and other additives

• The powder is stored in silos and shipped in bags or bulk

• Quality control measures are taken throughout the proc

Concrete mix design involves determining the proportions of ingredients to create a specific concrete mixture.

• The mix design process considers factors such as strength, workability, and durability.

• Ingredients typically include cement, water, aggregates, and admixtures.

• The proportions of each ingredient are determined based on the desired properties of the concrete and the specific application.

• For example, a mix designe...read more

BTL (Below the Line) marketing targets specific individuals or groups through direct communication, while ATL (Above the Line) marketing targets a wider audience through mass media.

• BTL marketing focuses on targeted communication with specific individuals or groups

• ATL marketing targets a wider audience through mass media channels

• BTL marketing includes tactics such as direct mail, email marketing, and telemarketing

• ATL ma...read more

Above the line and below the line marketing are two different approaches used in virtual and offline marketing activities.

• Above the line marketing refers to mass media advertising such as TV, radio, and print ads

• Below the line marketing refers to targeted advertising such as direct mail, email marketing, and social media advertising

• Both approaches can be used in virtual and offline marketing activities depending on the...read more