Outlook Interview Questions, Process, and Tips

Big data refers to the large volume of structured and unstructured data that inundates a business on a day-to-day basis.

• Big data is characterized by the 3Vs: volume, velocity, and variety

• It can be analyzed to reveal patterns, trends, and associations

• Examples of big data include social media posts, online transactions, and sensor data

• Big data analytics can be used to improve decision-making and gain a competitive advant

The 4Ps of marketing are Product, Price, Place, and Promotion.

• Product refers to the item or service being sold

• Price refers to the amount the customer pays for the product

• Place refers to the location where the product is sold

• Promotion refers to the marketing activities used to promote the product

• Example: A company selling smartphones would consider the features of the phone (product), the price point (price), where the ...read more

Product is the most important P in marketing.

• Product is the foundation of marketing mix.

• It is the core offering that satisfies the customer's needs.

• Price, promotion and place are important too, but they are secondary to product.

• For example, a high-quality product can command a premium price and require less promotion.

• On the other hand, a poor product will struggle to sell even with heavy promotion and low price.