Oriqa Interview Questions and Answers

FMCG stands for Fast Moving Consumer Goods. These are products that are sold quickly and at a relatively low cost.

• FMCG products are typically non-durable goods that are consumed or replaced frequently.

• They include items such as food and beverages, personal care products, cleaning products, and household goods.

• FMCG companies often have a wide distribution network and focus on mass production and marketing.

• Examples of FM...read more

Traditional trade refers to conventional methods of buying and selling goods, while modern trade involves advanced techniques and technologies.

• Traditional trade relies on physical stores and face-to-face interactions, while modern trade includes online platforms and e-commerce.

• Traditional trade often involves cash transactions, while modern trade offers various payment options such as credit cards and digital wallets.

• T...read more

Marketing is the process of promoting and selling products or services to customers.

• Identifying customer needs and wants

• Developing products or services to meet those needs

• Promoting the products or services through advertising, public relations, and other channels

• Selling the products or services to customers

• Building and maintaining customer relationships

• Analyzing market trends and adjusting strategies accordingly

Distributors can be satisfied by providing them with good communication, support, incentives, and a fair deal.

• Maintain regular communication with distributors to understand their needs and concerns.

• Provide them with the necessary support and training to help them sell your products effectively.

• Offer incentives such as discounts, bonuses, or rewards for achieving sales targets.

• Ensure that the deal you offer them is fair...read more

There are X number of retailers under my domain.

• The exact number of retailers under my domain is X.

• I can provide a breakdown of the number of retailers by location or category.

• The number of retailers may fluctuate due to changes in the market or business strategy.

• I regularly monitor and analyze the performance of each retailer under my domain.

Retailers can be motivated by offering incentives, providing training, and creating a strong brand image.

• Offering incentives such as discounts, bonuses, or commissions can encourage retailers to prioritize our brand.

• Providing training on the benefits and features of our products can help retailers sell our brand more effectively.

• Creating a strong brand image through advertising, social media, and other marketing effort...read more