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I applied via Referral and was interviewed in Nov 2021. There was 1 interview round.
Marketing Mix Modeling is a statistical analysis tool used to measure the impact of marketing activities on sales and customer behavior.
Marketing Mix Modeling helps businesses understand the effectiveness of their marketing strategies.
It involves analyzing various marketing variables such as price, promotion, product, and place.
By quantifying the impact of each variable, companies can optimize their marketing efforts.
F...
A model's fit is determined by evaluating how well it performs in comparison to the data it was trained on.
Evaluate the model's performance on a test dataset
Compare the model's predicted values to the actual values
Use metrics such as accuracy, precision, recall, and F1 score to assess the model's performance
Consider the model's ability to generalize to new data
Iteratively adjust the model's parameters to improve its fi
Adjusted R-square, F-test, T-test are important statistical measures to evaluate the accuracy and significance of a regression model.
Adjusted R-square measures the proportion of variation in the dependent variable that is explained by the independent variables in the model.
F-test is used to test the overall significance of the model by comparing the variation explained by the model to the variation not explained by the...
Multicollinearity can lead to inaccurate and unstable regression coefficients.
It can make it difficult to determine the effect of individual predictors on the outcome variable.
It can lead to inflated standard errors and p-values, making some predictors appear insignificant.
It can cause the model to be less reliable and less accurate in making predictions.
It can also make the model sensitive to small changes in the data...
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I was interviewed before Jan 2024.
Implemented a new CRM system to streamline customer interactions
Problem statement: Inefficient customer data management and communication
Proposed solution: Implement a new CRM system to centralize customer information and automate communication
Challenges faced: Resistance to change from employees, integration with existing systems
Measured outcomes: Improved customer satisfaction, increased efficiency in customer intera
I applied via Referral and was interviewed before Jun 2023. There were 2 interview rounds.
There were questions on Sql and python
1. Return the tuple set where sum is 25
2. Writebto a program to return 3rd highest salaried employee
1. Questions were on window functions
2. Python string operation questions
I handle estimations by thoroughly analyzing project requirements and creating detailed budgets in alignment with client expectations.
Conduct a comprehensive analysis of project requirements to determine resources needed
Create a detailed budget outlining costs for materials, labor, and any other expenses
Regularly communicate with the client to ensure budget alignment and address any changes or concerns
Utilize project m...
I applied via LinkedIn and was interviewed before Aug 2023. There were 2 interview rounds.
Logistic regression is a statistical model used to predict the probability of a binary outcome based on one or more predictor variables.
Logistic regression is used when the dependent variable is binary (e.g. 0 or 1, yes or no).
It estimates the probability that a given outcome is true using a logistic function.
The output of logistic regression is a probability score between 0 and 1.
It is commonly used in various fields ...
Variables in a model can be selected based on their significance, relevance, and impact on the outcome.
Consider the purpose of the model and the specific research question being addressed.
Identify variables that are likely to have a significant impact on the outcome.
Use statistical techniques like regression analysis to determine the importance of each variable.
Consider the practicality and feasibility of collecting da...
ITV stands for Intra-tenant VLAN and OTV stands for Overlay Transport Virtualization. They are both networking technologies used in data centers.
ITV is used for communication within the same data center tenant, while OTV is used for communication between different data center tenants.
ITV operates at Layer 2 of the OSI model, while OTV operates at Layer 3.
ITV uses VLANs to isolate traffic within a data center, while OTV...
There is no one-size-fits-all answer to which type of model is better, as it depends on the specific project requirements and constraints.
The choice of model (e.g. Waterfall, Agile, Scrum) should be based on factors such as project scope, timeline, team size, and client preferences.
Waterfall model is suitable for projects with well-defined requirements and a fixed scope, while Agile methodologies are more flexible and ...
I applied via Recruitment Consulltant and was interviewed in Mar 2024. There were 2 interview rounds.
I am proficient in SQL and have experience writing complex queries for database management and reporting purposes.
Proficient in writing SQL queries for data retrieval, manipulation, and reporting
Experience with complex joins, subqueries, and stored procedures
Familiarity with database management systems such as MySQL, SQL Server, and Oracle
Ability to optimize queries for performance and efficiency
P&L metrics of credit card include revenue, expenses, and profit generated from credit card operations.
Revenue: Total income generated from credit card fees, interest charges, and other sources.
Expenses: Costs associated with credit card operations, such as marketing, customer service, and technology.
Profit: The difference between revenue and expenses, indicating the financial performance of the credit card business.
Ex...
Experienced project manager with a background in IT and a proven track record of delivering successful projects on time and within budget.
Over 5 years of experience managing IT projects
Strong leadership and communication skills
Proficient in project management tools such as Jira and Microsoft Project
Successfully led a team to implement a new CRM system, resulting in a 20% increase in sales
To become a certified Project Management Professional (PMP) and lead successful projects in a reputable organization.
Obtain PMP certification within the next 2 years
Lead at least 3 major projects to successful completion
Develop strong leadership and communication skills
Expand network within the project management community
Seek opportunities for professional growth and advancement
Capacity refers to the maximum amount that something can contain or produce.
Capacity is the maximum amount of something that can be held or produced.
It can refer to physical space, such as the seating capacity of a stadium.
It can also refer to the ability to produce or handle something, like the capacity of a factory to produce goods.
Capacity can be measured in units like liters, seats, or units produced per hour.
I applied via Approached by Company and was interviewed before Jun 2022. There were 4 interview rounds.
Implementing automation tools, streamlining processes, and optimizing search strategies to enhance efficiency in secondary research projects.
Utilize automation tools to streamline data collection and analysis processes
Optimize search strategies to ensure relevant and accurate information is gathered
Implement standardized templates and workflows to improve consistency and speed of research
Leverage technology such as AI ...
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Kantar
GfK MODE
Euromonitor International
Dun & Bradstreet