MPL group Interview Questions and Answers

A shell campaign is a marketing strategy where a company promotes its products or services through a series of related advertisements or promotions.

• Shell campaigns often have a consistent theme or message that ties all the advertisements together.

• They can include various marketing channels such as social media, TV commercials, print ads, and email campaigns.

• The goal of a shell campaign is to create brand awareness, gen...read more

Floodlight tags are implemented on specific pages of a website to track conversions and user activity.

• Implement floodlight tags on key conversion pages such as thank you pages, order confirmation pages, and lead submission pages.

• Ensure floodlight tags are placed within the section of the HTML code on the designated pages.

• Use a tag management system like Google Tag Manager to easily deploy and manage floodlight tags.

• Te...read more