Melange Asia Global Interview Questions and Answers

FMCG stands for Fast Moving Consumer Goods. These are products that are sold quickly at relatively low cost and are consumed on a daily basis.

• FMCG refers to a wide range of frequently purchased consumer products such as food, beverages, toiletries, and household goods.

• These products have a short shelf life and are typically sold in large quantities.

• FMCG companies focus on mass production, distribution, and marketing to...read more

FMCG stands for Fast Moving Consumer Goods. It refers to products that are sold quickly and at a relatively low cost.

• FMCG includes items like packaged food, beverages, toiletries, cleaning products, and over-the-counter drugs.

• These products have a short shelf life and are consumed frequently by consumers.

• FMCG companies often rely on extensive distribution networks and aggressive marketing strategies to reach a wide cus...read more

To pitch in the market, you need to clearly communicate your product or service's unique value proposition and target the right audience.

• Identify your target market and understand their needs and pain points

• Craft a compelling and concise elevator pitch that highlights the benefits and differentiation of your product or service

• Leverage various marketing channels such as social media, email marketing, and content marketi...read more

To convince customers, understand their needs, build trust, provide value, and offer solutions.

• Listen actively to understand customer needs and pain points.

• Build trust by demonstrating expertise, credibility, and reliability.

• Highlight the value and benefits of your product or service.

• Offer tailored solutions that address specific customer challenges.

• Provide social proof through testimonials, case studies, or success st...read more