Max Life Insurance Deputy Research Manager Interview Questions and Answers

Asked to work on a assignment with few questions on social media, brand track & secondary research.

Q1. How do you calculate brand equity
Ans. 
Brand equity is calculated by assessing the value of a brand based on consumer perception, brand awareness, brand loyalty, and brand associations.
• Calculate brand value based on consumer perception and brand awareness

• Assess brand loyalty through customer retention rates and repeat purchases

• Evaluate brand associations by analyzing the positive or negative attributes linked to the brand

• Consider factors such as market shar
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