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Leo Burnett Client Servicing Trainee Interview Questions and Answers
Leo Burnett Client Servicing Trainee Interview Experiences
1 interview found
I appeared for an interview in May 2017.
Interview Preparation Tips
Experience: I was given an aptitude test which tested my analytical, logical, literary, general knowledge as well as advertising skills.
Tips: Stay calm and do not ponder too much upon a particular question.
Duration: 30 minutes
Total Questions: 30
Round: HR Interview
Experience: I was asked to talk about myself and what interested me to take up this profile. I was also asked about some recent campaigns that may have moved me.
College Name: Jesus And Mary College
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Anurag Rai
I applied via Naukri.com and was interviewed before May 2018. There was 1 interview round.
Interview Questionnaire
1 Question
- Q1. What do you know about inventory planning? What type of purchase you did? Are you good in microsoft excel? Are you comfortable to talk to US supplier and customer?
- Ans.
I have knowledge and experience in inventory planning, purchasing, Microsoft Excel, and communication with US suppliers and customers.
I have experience in forecasting demand and setting inventory levels
I have purchased raw materials and finished goods from domestic and international suppliers
I am proficient in Microsoft Excel and have used it for data analysis and reporting
I have communicated with US suppliers and cust...
Interview Preparation Tips
Skills: Communication, Analytical Skills
Duration: 1-3 Months
Interview Preparation Tips
Experience: Test was completely technical and subjective.
Test was based on data structures
• 1 question was related to probability
• 1 question was based on Linux ( fork function )
• 1 question was to write code to merge 2 linked lists
• They asked to write proper codes not just algorithms
• Test was good related to other companies but easy if comfortable with data structures.
Duration: 60 minutes
Total Questions: 6
Round: Technical -2
Experience: Panel of two and 45 minute duration. 4-5 questions discussed.
• They want to know how you proceed for a question
• Time was given to write the solution on paper so that can be explained properly
• 1 question was to tell them an algorithm to find loop in a linked list.
• Given a real number line with two fixed integers on it and many more line segments lying on the number line tell an algorithm to find whether a given segment lies on the segment formed by the 2 fixed integers on the line.
General Tips: • Since the work in this company is totally related to coding you must be very good in coding
• Only 1 person was selected.
• You must revise digital electronics if want to go in a core company it would hardly take a week if read thoroughly.
• You must know VERILOG if want to go in core company.
• Must solve puzzles whenever you get time.
Skills: Data Structures
College Name: IIT- Kanpur
Interview Preparation Tips
Experience: I started preparing my resume somewhere around August end. I spoke to a few seniors about it and read quite a few resumes, especially of those seniors who either had a profile similar to mine or had secured jobs in fields of my interest, eg. Consulting, finance, etc. I also attended the Resume Writing Workshop conducted by McKinsey and Co. on campus and cleared a few doubts there.
Tips: I would advise you guys to start preparing your resumes well in advance, it is not something to be kept for the last minute. Being the first form of acquaintance between you and a firm, it is a highly important document and the way you highlight your strong points and attributes can go a long way in shortlisting you from amongst the hundreds of resumes that they have to scan. Also, it is important that you be able to speak on any point in your resume in detail, hence you must be sure of what you are writing in it.
Round: Case Study Interview
Experience: The procedure of selection for Opera Solutions was a set of 4 interviews, each having a case study and some HR questions. The initial shortlist had around 22 candidates, after the first 2 interviews around 10 candidates were selected for the final rounds. Finally 3 candidates were made offers. There were no GDs, only case interviews. The first interview had a case involving a music company which scouts for amateur talent and launches them. They want to enter India and want you to analyse the market and suggest if its feasible or not. The interviewer gave a lot of data related to market share of pop music, bollywood, devotional music, etc and it suggested that the market share of the genre related to the company is very little. However I think what worked best was that I also pointed out certain solutions which could make it feasible, such as merging with another company in a genre where the given company has core competencies in. I think this was the high point of the interview which I atleast would like to believe compensated for a later interview that I did not do well in. Another interview had a case where a pharmaceutical company in the US wants to enter India. A set of constraints and data was given and I was asked to calculate if it should actually setup a manufacturing facility in India or manufacture in the US and transport to India. I did not do well in this one, I wasn’t being able to come up with a figure. Both the interviews had an HR component where I was asked about my strengths and weaknesses, about Mood Indigo and my academic record. I was asked to describe myself. I was also asked to talk about my co-intern’s project in ITC (she was also interviewing with Opera). In a subsequent interview after the shortlist, I was asked to estimate the market for Maruti cars, domestic air travel. They weren't expecting too much detail, the interviewer was more interested in the approach. point.
Tips: I attended most of the initial PPTs. One does get a good understanding of what a firm does and where exactly do you fit into it, you also understand what they are looking for and what is the extent of their operations. I must admit though that I found my interaction with seniors, especially those working in those firms was more informative and fruitful. They can give clarity in certain grey areas that companies might stay non-committal on.ending across links/documents would help us compile a single point resource) . I prepared for case studies from the material I took from seniors, most of which is available on the LAN. For case studies I prepared with a friend and sometimes in groups of 3. I think this method is better than individual preparation because the other person can point out where you are going wrong, you get a different perspective and at the same time you can prepare in a fashion where one interviews the other and vice versa, so you get slightly comfortable with how an actual interview might feel like. It is however important to ensure that the person you are preparing with is competent and complementary to your skill sets, so that you can improve upon aspects where you might be lacking in.
General Tips: Case studies and HR questions. One should be very comfortable with points mentioned in the resume and should be able to talk at length about any . I guess it'd just be shifting a little from being myself if you know what I mean. A lot of seniors would give you a lot of fundae, but at the end one must remember that unless one is comfortable with a certain way of speaking or certain method of solving cases, it wont look genuine. For example, one need not thrash out every single detail of a case before beginning to solve it, sometimes the interviewer might get impatient or might think you are trying to buy time to think by asking unnecessary details. So if you are the kind of a person who can intuitively draw good conclusions at the outset so as to decide which direction to proceed in and hence which questions to ask, you can surely go ahead and do that, you need not also ask questions that you know are not required. Case interviews are very feel-good interviews, even if you make a mistake you will be guided back on track by the interviewer, hence I personally would recommend that you stick more to your general approach to solving cases (if you know it is a good one and works of course) and not try to change too much just because a certain senior did it in a different way.
College Name: IIT BOMBAY
Samir Desai
I applied via Referral
Interview Preparation Tips
Experience: There were 3 groups formed when the A&M team arrived on campus. A&M conducted 3 rounds of interviews for each candidate and after all the 3 groups had interviewed the candidate, they used to meet and decide on the candidate. Thus the procedure was elaborate but slow. All the interviews were personal interviews.
After waiting outside for almost 7 hours, the interviews were conducted in a very professional manner and the interviewers focus in knowing your past was crystal clear.
Each of the interviewer asked me to go through my resume in a detailed fashion. Each and every bullet point in my resume was questioned and cross questioned. But the interview was not stressful at any point in time. The key reason was that there were no lies in the resume and hence I was very sure about the background of every point (situation, what action I took, why I took that action, what I did, who helped me, how things eventually worked out and what was the result). There were some usual questions as well on strengths, etc. Such questions were few and were randomly thrown at you. Since A&M is mainly a client oriented company who as a part of turnaround would want to “get things done”, I kept all my answers focused towards this theme. Be aware that the interviewers may try to derail you in case you have very well rehearsed answers. So in between questions, there will be some side talk. That can put you off. So being relaxed would help you just laugh/smile that their comments and then continue where you left off. This interview was a walk-in interview for me on day 6, but I had planned on applying here before and hence had some overview of the firm and what it does. That helped me in asking several questions throughout the day. My questions were mainly on switching my focus from IT to operation and finance. At the end of the day, I was told to contact Amit Laud who would be conducting my interview from his base location. This interview was also a personal interview. I googled him and found some details on him. He was an MBA from Wharton, done a stint in Mckinsey, GE and now was the acting CIO for some client company so some questions on IT implementation would be due. I knew that if I get through then I might end up working for him.
Tips: Keep your cool. It is not important to know how to fix laptop or how to fix account statements (if you are CA). But it was more about how you handle such deliberate distracting situations (as if they were your clients) and make the atmosphere friendly.
Skills: HR Skills
College Name: Indian School Of Business (ISB)
I applied via Campus Placement and was interviewed in Dec 2016. There were 5 interview rounds.
Interview Questionnaire
10 Questions
- Q1. What I did in my 1st internship?
- Ans.
During my 1st internship, I worked as a marketing intern at a tech startup.
Assisted in creating social media content and managing online campaigns
Conducted market research and competitor analysis
Participated in brainstorming sessions for new marketing strategies
- Q2. What according to you is consulting?
- Ans.
Consulting is providing expert advice and guidance to help individuals or organizations solve problems or improve performance.
Consulting involves analyzing a situation, identifying issues, and recommending solutions.
Consultants often have specialized knowledge or expertise in a particular area.
Consulting can be done in various industries such as management, IT, finance, and healthcare.
Consultants work closely with clie...
- Q3. Questions on Game Theory as I was having Game Theory in my coursework.
- Q4. Programming - Swapping two numbers without using a temporary variable.
- Ans.
Swapping two numbers without using a temporary variable.
Use the XOR operation to swap two numbers without using a temporary variable.
XOR the first number with the second number to get a temporary result.
XOR the temporary result with the first number to get the second number.
XOR the temporary result with the second number to get the first number.
- Q5. Various codes in R and their functions.
- Ans.
R is a programming language commonly used for statistical analysis and data visualization.
R has various built-in functions for data manipulation, statistical analysis, and graphical representation.
Some commonly used functions in R include mean(), sum(), plot(), and lm().
R also has packages that provide additional functions for specific tasks, such as dplyr for data manipulation and ggplot2 for data visualization.
- Q6. Guess the number of burgers sold by McDonald in Kolkata in a day.
- Q7. Programming - Generate the first 10 sequence of Fibonacci series.
- Ans.
The Fibonacci series is a sequence of numbers where each number is the sum of the two preceding ones.
Start with two initial numbers, 0 and 1
Each subsequent number is the sum of the two preceding ones
Repeat this process to generate the desired number of terms
- Q8. Standard 9 balls weighing problem with 1 light ball with the help of a balance.
- Ans.
The question is about finding the light ball among 9 balls using a balance.
Divide the 9 balls into 3 groups of 3 balls each.
Compare any two groups on the balance.
If the balance is balanced, the light ball is in the third group.
If the balance is unbalanced, the light ball is in the lighter group.
Repeat the process with the lighter group until the light ball is found.
- Q9. Question-related to Game Theory - Game of Chickens payoff table.
- Q10. Asked about Convolutional Neural Network - one of my projects.
Interview Preparation Tips
Experience: The test consisted of normal aptitude questions, around 400 word essay and coding on strings. You had to write the actual code or pseudo code or even a logical literature that would briefly state how the code would work.
Tips: Practice normal quants, be updated about current affairs (eg: demonetization, surgical strikes) for essay, and be familiar with code or at least with basic algorithms like sorting.
Duration: 1 hour 20 minutes
Total Questions: 40
Round: HR Interview
Experience: The questions were normal HR questions where I was asked about my recent internships and few of my skills like R, C++.
Tips: Know your CV inside out and do preparation for each part of your CV in details if asked in the interview.
Round: Technical Interview
Experience: The questions were normal HR questions where I was asked about my recent internships and few of my skills like R, C++.
Tips: Know your CV inside out and do preparation for each part of your CV in details if asked in the interview.
Round: Technical Interview
Experience: The questions were not very hard and HR was helping whenever I was stuck in the guesstimate problem.
Tips: Prepare for basic programming, guesstimate, normal aptitude questions and sound knowledge of various projects/internships done.
Skills: Aptitude, Programming, Logical Puzzles, Guesstimate Skills
College Name: IIT Kharagpur
Skills evaluated in this interview
I applied via Campus Placement and was interviewed in Dec 2016. There were 6 interview rounds.
Interview Questionnaire
10 Questions
- Q1. What I did in my 1st internship?
- Ans.
I worked as a marketing intern for a startup company.
Assisted in creating marketing strategies for the company's products
Conducted market research and analyzed data to identify potential customers
Managed the company's social media accounts and created content for them
Assisted in organizing and promoting events to increase brand awareness
Collaborated with the sales team to develop sales materials and presentations
- Q2. What according to you is consulting?
- Ans.
Consulting is the process of providing expert advice to individuals or organizations to help them improve their performance.
Consulting involves analyzing problems and providing solutions
Consultants work with clients to identify areas for improvement
Consultants may specialize in a particular industry or function
Consulting can be done on a project basis or ongoing basis
Examples of consulting services include management c...
- Q3. Questions on Game Theory as I was having Game Theory in my coursework
- Q4. Programming - Swapping two numbers without using a temporary variable
- Ans.
Swapping two numbers without using a temporary variable in programming.
Use arithmetic operations to swap the values of two variables
Add the two variables and store the result in the first variable
Subtract the second variable from the first variable and store the result in the second variable
Subtract the second variable from the first variable and store the result in the first variable
Example: a=5, b=7; a=a+b=12, b=a-b=
- Q5. Various codes in R and their functions
- Ans.
R has various codes for data manipulation, visualization, and statistical analysis.
Data manipulation: dplyr, tidyr
Visualization: ggplot2, lattice
Statistical analysis: stats, MASS
Machine learning: caret, randomForest
Web scraping: rvest, httr
- Q6. Guess the number of burgers sold by McDonald in Kolkata in a day
- Ans.
It is impossible to accurately guess the number of burgers sold by McDonald's in Kolkata in a day without access to their sales data.
The number of burgers sold by McDonald's in Kolkata in a day can vary greatly depending on factors such as location, time of day, and day of the week.
Without access to McDonald's sales data, it is impossible to accurately estimate the number of burgers sold in Kolkata in a day.
Factors suc...
- Q7. Programming - Generate the first 10 sequence of Fibonacci series
- Ans.
Fibonacci series is a sequence of numbers where each number is the sum of the two preceding ones.
Declare an array to store the series
Initialize the first two elements of the array as 0 and 1
Use a loop to generate the next elements of the series by adding the previous two elements
Loop should run 10 times to generate the first 10 elements
Print the array to display the series
- Q8. Standard 9 balls weighing problem with 1 light ball with the help of a balance
- Ans.
Standard 9 balls weighing problem with 1 light ball with the help of a balance
Divide the balls into 3 groups of 3 each
Weigh any 2 groups against each other
If they balance, the light ball is in the third group
If they don't balance, take the lighter group and weigh any 2 balls against each other
If they balance, the light ball is the remaining one
If they don't balance, the light ball is the lighter one
- Q9. Question-related to Game Theory - Game of Chickens payoff table
- Q10. Asked about Convolutional Neural Network - one of my projects
Interview Preparation Tips
Experience: The test consisted of normal aptitude questions, around 400 word essay and coding on strings. You had to write the actual code or pseudo code or even a logical literature that would briefly state how the code would work.
Tips: Practice normal quants, be updated about current affairs (eg: demonetization, surgical strikes) for essay, and be familiar with code or at least with basic algorithms like sorting.
Duration: 1 hour 20 minutes
Total Questions: 33
Round: HR Interview
Experience: The questions were normal HR questions where I was asked about my recent internships and few of my skills like R, C++.
Tips: Know your CV inside out and do preparation for each part of your CV in details if asked in the interview.
Round: Technical Interview
Experience: The questions were not very hard and HR was helping whenever I was stuck in the guesstimate problem.
Tips: Prepare for basic programming, guesstimate, normal aptitude questions and sound knowledge of various projects/internships done.
Skills: Aptitude, Programming, Logical Puzzles, Guesstimate Skills
College Name: IIT Kharagpur
Skills evaluated in this interview
Senior Associate Interview Questions & Answers
Sterling Talent Solutions
Anonymous
posted on 20 Apr 2018
I applied via Referral and was interviewed before Apr 2017. There were 5 interview rounds.
Interview Questionnaire
3 Questions
- Q1. Tell me about ur self and not much was asked because I was a fresher that time.
- Q2. Family details.
- Q3. Spoke on some topic I do not remember now.
Interview Preparation Tips
Experience: Typing test
Round: Operation round
Experience: Salary discussion and formal questions.
General Tips: I went in Sterling by my friends reference interview process was good 3 rounds were there that time now it's 5 I think.
Skills: Communication, Body Language, Problem Solving, Leadership, Time Management
Duration: <1 week
I applied via Walk-in
Interview Questionnaire
4 Questions
- Q1. Why consulting after so much experience?
- Ans.
Consulting offers new challenges and opportunities to apply my expertise in diverse industries.
Desire to work on a variety of projects and industries
Opportunity to use my expertise in problem-solving and strategy development
Enjoyment of working with different clients and teams
- Q2. Why Dubai?
- Ans.
Dubai offers a thriving economy, diverse culture, modern infrastructure, and endless opportunities for growth and development.
Thriving economy with numerous job opportunities
Diverse culture with a mix of traditional and modern influences
Modern infrastructure including world-class amenities and facilities
Endless opportunities for growth and development in various industries
Tax-free income and high standard of living
- Q3. Prepare feasibility study for an American Cosmetics Manufacturer who wants to enter Middle East
- Ans.
Feasibility study for an American Cosmetics Manufacturer entering Middle East
Analyze market demand for cosmetics in the Middle East
Assess competition and market share of existing cosmetics brands
Evaluate cultural and religious factors that may impact product acceptance
Examine regulatory requirements and import/export restrictions
Determine potential distribution channels and retail partnerships
Estimate financial investm...
- Q4. Market Estimation for Tata Nano and projected revenue for 1st 5 years
- Ans.
Market estimation and projected revenue for Tata Nano for the first 5 years.
Analyze current market trends and demand for small, affordable cars
Consider factors such as competition, consumer preferences, and economic conditions
Evaluate Tata Nano's unique selling points and target market
Forecast sales volume and pricing strategy
Calculate revenue based on projected sales and pricing
Monitor and adjust the estimation based
Interview Preparation Tips
Experience: Understood the background of the company – the company is a global player and sells products everywhere except Middle East • Mainly in Hair Care and Personal Care categories
Round: Case Study Interview
Experience: These are the steps that I took:
1)Understood the background of the company – the company is a global player and sells products everywhere except Middle East Mainly in Hair Care and Personal Care categories
My structure was:
Figure out the market size as follows – total population x % using these products x market share x average unit revenue / year o
Figure out cost to serve this market: Interviewer asked me to ignore this and focus on revenue o
Perform competitive analysis o Understand customers o Understand company competency o Understand regulations •
The interviewer liked my structure and we started by understanding the competition and customer before understanding the company and regulations. Finally, I did the market estimation.
Eventually my recommendation was to enter the market as there emerged a low-cost market (laborers) who could use our low-end products in a high-volume game.
Round: Case Study Interview
Experience: These are the steps that I took:
• Estimate the market size (units)
• Estimate the revenue per unit
• Estimate the growth in market each year to draw a 5 year plan
• Market size
o Start with India Population (households)
o Divide into income segments (to check affordability of owning a car)
o Figure out using poverty line and some other discussions, how many households can actually afford a car
o Then divided into new users and switchers
o Figured out how many new users and % of switchers / 2ndcar buyers
o Worked out the total demand for such cars in market
o Assumed some number for adoption in Year 1
o Evaluated the demand curve – expecting it to be convex with sales rising initially and then slowly flattening as competition comes in and market gets saturated.
o Based on this, predicted some unit sales per year with year 1 > year 2 > year 3 etc.
o Multiplied by constant price (for simplicity) to get revenues for 5 years. The interviewer liked my structure and my thoroughness. In particular he liked my demand curve insight.
Skills: Personnel Management, Case Solving Ability, Case Analysis
College Name: Indian School Of Business (ISB)
Interview Questionnaire
6 Questions
- Q1. Case: Your friend wants to enter into the business of selling yoghurts. What will you recommend to him?
- Ans.
I would recommend conducting market research, creating a unique selling proposition, and developing a strong distribution network.
Conduct market research to identify target customers, competitors, and market trends.
Create a unique selling proposition to differentiate from competitors, such as offering organic or locally sourced ingredients.
Develop a strong distribution network by partnering with local grocery stores, c...
- Q2. You are a consultant to the CEO of XYZ company. He wants you to improve the profitability of his business. Help him out
- Ans.
To improve profitability, focus on cost reduction, revenue growth, and operational efficiency.
Conduct a thorough cost analysis to identify areas where expenses can be reduced
Implement strategies to increase sales and attract new customers
Streamline operations and improve productivity to reduce waste and inefficiencies
- Q3. Tell me something about yourself
- Ans.
I am a dedicated and experienced consultant with a passion for problem-solving and helping clients achieve their goals.
Over 5 years of experience in consulting industry
Strong analytical and communication skills
Proven track record of successful project implementations
Client-focused approach to problem-solving
MBA in Business Administration from XYZ University
- Q4. Why consulting?
- Ans.
I am passionate about problem-solving and enjoy working with a variety of clients to help them achieve their goals.
Enjoy problem-solving and working with clients
Variety of projects and clients keeps work interesting
Opportunity to make a positive impact on businesses
- Q5. Why Strategy&?
- Ans.
Strategy& is a top-tier consulting firm known for its innovative approach and global reach.
Strategy& offers unique opportunities for professional growth and development.
The firm has a strong reputation for delivering impactful solutions to complex business challenges.
Strategy& provides access to a diverse range of industries and clients, allowing for a broad skill set development.
The global network of Strat...
- Q6. Tell me something which is not in your resume
- Ans.
I am fluent in three languages - English, Spanish, and French.
Fluent in English, Spanish, and French
Have lived in Spain for a year, improving my Spanish
Studied French for 5 years in school
Interview Preparation Tips
Experience: Resume making is an art, as everybody puts it. It is true to a certain extent. Drafting resume requires a lot of time. It took me 20 days to come up with the final resume. I started by preparing a rough draft and corrected it with time. I got it reviewed from many people so as to avoid any grammatical errors and also to check if the flow of sentences is good. It was a daunting task but in the end it turned out well since I made it to the shortlist of several companies.
Tips: You should start with listing down all your achievements (even if they're small). Having done that, try to club different points into one category and divide your resume in sections. This will make reader's job easy to create an impression of you. Ensure that there are no grammatical errors. Also, try to articulate sentences in a way which is easily understandable.
Once your resume is ready, get it reviewed from peers and seniors.
Round: Case Study Interview
Experience: It was a typical market entry case. The interviewer only wanted to check the structure and hence didn't go into details. After asking relevant preliminary questions, I approached this case by understanding two things, one, if there is any opportunity (profitability) within this business and second, if my friend has the required capabilities to enter into this market. The interviewer asked me questions at various parts of the case. I couldn't reach to the recommendation part because of shortage in time.
Tips: Practice sufficient number of market entry cases since these are commonly asked. In the case interview, always try to understand the interviewer's motive behind giving the problem statement. It can be very well understood after 5-10 minutes into the case. Once you know that, it becomes very easy to cast a good impression through solving the case in his desired direction. Also, it is reasonable to ask for interviewer's help whenever needed.
Round: Case Study Interview
Experience: Case details:
This wasn't a simple case as it looks. I tried 2 different approaches but the interviewer wasn't looking convinced. So I tried another approach of dividing the profitability region wise after taking hints from the interviewer. I then went ahead and asked for profitability in different regions where XYZ was operating. It turned out that one country didn't have profitability at par with other countries so I focused on improving profits for that particular country. The problem was somewhere in cost which interviewer helped me find out. Based on it, I gave my recommendations.
Tips: Try to remain calm when you might not pick the right approach at first for case solving. Listen to your interviewer clearly since he might drop hints for laying down initial structure.
Round: HR Interview
Experience: This interview was a typical HR interview taken by a Partner with majority of time spent on my introduction. I am fond of reading political news and this became a subject of interest for the interviewer. My opinions were asked regarding Bihar elections, Modi Govt and new policies. This interview went smoothly but lasted quite long before I was made an offer.
Tips: This type of interview is majorly meant for two things, one is to see whether you are a good fit or not and second is to see whether you have a recall value (something that is unique to you). You should analyze yourself damn well before going into the interview room. From your strengths to weaknesses, everything should be supported by some examples or relevant arguments.
General Tips: With doing 30-35 cases, the required skills for solving cases can be developed. Make sure cases are as diverse as possible.
Skills: Presentation Skills, Communication, Problem Solving Skills
College Name: IIT Bombay
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