iOPEX Technologies Media Analyst Interview Questions, Process, and Tips

Digital marketing is the promotion of products or services using digital technologies.

• It involves various channels such as social media, email, search engines, and websites.

• It allows businesses to reach a wider audience and target specific demographics.

• Examples include Google Ads, Facebook Ads, email marketing campaigns, and influencer marketing.

• It requires a strong understanding of analytics and data to measure succes

Adops is short for advertising operations. It involves managing and optimizing digital advertising campaigns.

• Adops involves managing and optimizing digital advertising campaigns

• It includes tasks such as ad trafficking, campaign setup, and performance monitoring

• Adops professionals work closely with advertisers, publishers, and ad networks

• They use various tools and technologies to ensure ads are delivered to the right au...read more