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I applied via Naukri.com and was interviewed in Jul 2024. There were 3 interview rounds.
KPIs for marketing include metrics like ROI, lead generation, brand awareness. Marcom plays a key role in achieving these KPIs.
Key performance indicators for marketing include ROI, lead generation, customer acquisition cost, customer lifetime value, brand awareness, and conversion rates.
Marketing communications (Marcom) plays a crucial role in achieving these KPIs by creating and delivering targeted messaging to the ri...
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I applied via LinkedIn and was interviewed in Feb 2024. There was 1 interview round.
posted on 6 Feb 2022
I applied via Referral and was interviewed in Aug 2021. There was 1 interview round.
Regression is a statistical technique used to understand the relationship between variables and make predictions based on past data.
Regression helps in identifying the strength and direction of the relationship between variables.
It is used to predict the value of one variable based on the value of another variable.
Examples include linear regression, logistic regression, and polynomial regression.
I applied via AmbitionBox and was interviewed in Mar 2024. There was 1 interview round.
The job responsibility of a Marketing Manager is to develop and implement marketing strategies to promote products or services.
Develop and implement marketing strategies to promote products or services
Analyze market trends and competitors
Manage marketing budget and allocate resources effectively
Collaborate with sales and product development teams
Monitor and report on marketing campaign performance
To clear no movement items, analyze reasons, adjust pricing or promotions, improve visibility, and consider liquidation.
Analyze reasons for lack of movement such as pricing, competition, seasonality, etc.
Adjust pricing or offer promotions to incentivize sales.
Improve visibility through marketing efforts, product placement, or online presence.
Consider liquidation or clearance sales for slow-moving items.
I applied via Campus Placement and was interviewed in Apr 2022. There were 2 interview rounds.
Basic dsa algo apti and english
Easy string questions from leetcode
I applied via Recruitment Consulltant and was interviewed in Apr 2022. There were 5 interview rounds.
I applied via Referral and was interviewed before Sep 2022. There were 3 interview rounds.
Stay calm, listen actively, empathize, apologize, offer solutions, escalate if necessary.
Remain calm and composed
Listen actively to understand the customer's concerns
Empathize with the customer's frustration
Apologize for any inconvenience caused
Offer solutions or alternatives to address the issue
If unable to resolve, escalate the matter to a supervisor or manager
I applied via Referral
I was interviewed in May 2024.
Data can be summarized by using statistical measures like mean, median, mode, and range.
Use statistical measures like mean, median, mode, and range to summarize data.
Aggregate data by grouping it based on certain criteria.
Utilize visualization tools like charts and graphs to summarize and present data effectively.
I would present data to stakeholders in a clear and visually appealing manner to ensure understanding and engagement.
Create visualizations such as charts, graphs, and tables to summarize key findings
Use storytelling techniques to explain the data in a compelling way
Provide context and insights to help stakeholders interpret the data accurately
Tailor the presentation to the audience's level of expertise and interest
Enco...
I would choose the metric that aligns best with the specific goals and objectives of each scenario.
Consider the specific goals and objectives of each scenario
Choose a metric that directly measures progress towards those goals
Ensure the metric is relevant, reliable, and actionable
Examples: revenue growth for a sales scenario, customer satisfaction for a service scenario
I would analyze customer data by segmenting, profiling, and identifying patterns to understand behavior and preferences.
Segment the data based on demographics, behavior, or purchase history
Create customer profiles to understand their preferences and needs
Identify patterns and trends in the data to make informed decisions
Use data visualization tools to present findings clearly
Utilize predictive analytics to forecast fut
Customer profiling involves gathering and analyzing data to create detailed profiles of customers.
Collecting demographic information such as age, gender, income, and location
Analyzing purchasing behavior and preferences
Segmenting customers based on their characteristics and behaviors
Creating personas to represent different customer types
Using data analytics tools to identify patterns and trends
based on 2 interviews
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