IMR Digital Sales Engineer Interview Questions and Answers

FMCG stands for Fast Moving Consumer Goods, which are products that are sold quickly at relatively low cost.

• FMCG products have a short shelf life and are typically consumed or replaced within a short period of time.

• These products are high in demand, easily available, and affordable to most consumers.

• Examples of FMCG products include toiletries, packaged foods, beverages, and over-the-counter medications.

ND & WD refer to Net Due and Working Days respectively, which are terms used in sales to track payment timelines. They are correlated with ECO (Expected Collection Outcome).

• ND (Net Due) refers to the number of days a payment is due after the invoice date.

• WD (Working Days) refers to the number of days it takes for a payment to be collected after the invoice date.

• ECO (Expected Collection Outcome) is a prediction of when ...read more

Prevent rate undercutting by building strong relationships with clients, offering unique value propositions, and monitoring market trends.

• Build strong relationships with clients to increase loyalty and reduce the likelihood of them seeking lower rates elsewhere

• Offer unique value propositions that differentiate your product or service from competitors, making it less likely for clients to focus solely on price

• Monitor ma...read more

Prepare beat plan by considering DPL, STR, etc.

• Analyze the Demand Planning List (DPL) to understand demand trends and patterns

• Consider the Sales Target Report (STR) to align beat plan with sales goals

• Identify high-potential areas for sales growth and prioritize them in the beat plan

• Allocate resources effectively based on market potential and competition

• Regularly review and adjust the beat plan based on performance and