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HomeBazaar.com Assistant Manager Interview Questions and Answers

Updated 13 Oct 2023

8 Interview questions

An Assistant Manager was asked
Q. What is the formula for CTR?
Ans. 

CTR formula stands for Click-Through Rate formula, which is a metric used in online advertising to measure the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.

  • CTR = (Total clicks on link / Total impressions) x 100

  • It is typically expressed as a percentage

  • Higher CTR indicates that the ad or link is effective in attracting clicks

  • For example, if an ad r...

An Assistant Manager was asked
Q. What is the formula and definition of CTR?
Ans. 

CTR (Click-Through Rate) measures the effectiveness of online ads or email campaigns by calculating the ratio of clicks to impressions.

  • CTR = (Number of Clicks / Number of Impressions) x 100.

  • For example, if an ad received 5 clicks and 1000 impressions, CTR = (5/1000) x 100 = 0.5%.

  • A higher CTR indicates better engagement and effectiveness of the ad or campaign.

  • CTR is commonly used in digital marketing to assess the ...

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An Assistant Manager was asked
Q. How we can improve the landing page give me 5 reason
Ans. 

Improving the landing page can increase user engagement and conversions.

  • Simplify the design and layout

  • Use clear and concise messaging

  • Include high-quality visuals and videos

  • Add social proof and customer testimonials

  • Optimize for mobile devices

An Assistant Manager was asked
Q. Important matrices of google ads
Ans. 

Important matrices of Google Ads include CTR, CPC, CPA, and ROAS.

  • CTR (Click-Through Rate) measures the percentage of clicks on an ad compared to the number of impressions.

  • CPC (Cost-Per-Click) measures the cost of each click on an ad.

  • CPA (Cost-Per-Acquisition) measures the cost of acquiring a customer through an ad.

  • ROAS (Return on Ad Spend) measures the revenue generated from an ad compared to the cost of the ad.

An Assistant Manager was asked
Q. Structure of google search camapign
Ans. 

Google search campaigns are structured into campaigns, ad groups, and keywords.

  • Campaigns are the highest level of organization and contain ad groups.

  • Ad groups contain ads and keywords.

  • Keywords trigger ads to appear when a user searches for a specific term.

  • Campaigns can be targeted by location, device, language, and more.

  • Ad groups can have different ad formats, such as text, image, or video.

  • Negative keywords can be...

An Assistant Manager was asked
Q. Type of campaign in google ads
Ans. 

Google Ads offers various types of campaigns including search, display, shopping, video, and app campaigns.

  • Search campaigns target keywords and appear in search engine results.

  • Display campaigns show ads on websites and apps that are part of the Google Display Network.

  • Shopping campaigns promote products on Google Shopping.

  • Video campaigns show ads on YouTube and other video platforms.

  • App campaigns promote mobile app...

An Assistant Manager was asked
Q. Types of bidding strategy
Ans. 

Bidding strategies include manual bidding, automated bidding, target CPA bidding, target ROAS bidding, and enhanced CPC bidding.

  • Manual bidding involves setting bids manually for each keyword or ad group.

  • Automated bidding uses machine learning to set bids based on performance data.

  • Target CPA bidding sets bids to achieve a specific cost per acquisition goal.

  • Target ROAS bidding sets bids to achieve a specific return ...

Are these interview questions helpful?
An Assistant Manager was asked
Q. Structured of display camapign
Ans. 

A structured display campaign involves organizing ad groups and targeting specific audiences to optimize ad performance.

  • Identify target audience and create ad groups based on their interests

  • Use relevant keywords and ad copy to attract clicks

  • Monitor and adjust bids and targeting to improve performance

  • Utilize ad extensions to provide additional information and increase visibility

  • Track and analyze data to make inform...

HomeBazaar.com Assistant Manager Interview Experiences

2 interviews found

Interview experience
5
Excellent
Difficulty level
-
Process Duration
-
Result
-
Round 1 - Aptitude Test 

How we can improve the landing page give me 5 reasons.

Round 2 - One-on-one 

(1 Question)

  • Q1. What is CTR formula?
  • Ans. 

    CTR formula stands for Click-Through Rate formula, which is a metric used in online advertising to measure the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.

    • CTR = (Total clicks on link / Total impressions) x 100

    • It is typically expressed as a percentage

    • Higher CTR indicates that the ad or link is effective in attracting clicks

    • For example, if an ad receiv...

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Go for the growth and skills learning

I applied via Campus Placement and was interviewed in Jun 2022. There were 4 interview rounds.

Round 1 - HR 

(8 Questions)

  • Q1. Tell about your profession and job responsibilities.
  • Q2. Why you want to relocate?
  • Q3. Tell me about your company and their functionality?
  • Ans. 

    Our company is a leading retail chain with a focus on providing high-quality products and exceptional customer service.

    • We have a wide range of products available, including clothing, electronics, and home goods.

    • We prioritize customer satisfaction and aim to exceed their expectations.

    • Our company has a strong online presence, allowing customers to shop conveniently from anywhere.

    • We have a dedicated team of employees who ...

  • Answered by AI
  • Q4. Current salary? And expected salary
  • Ans. 

    I am currently earning $X and I am looking for a salary in the range of $Y to $Z.

    • Be honest about your current salary

    • Research the market rate for Assistant Manager positions

    • Consider your experience and qualifications when determining your expected salary

    • Provide a salary range rather than a specific number

    • Be open to negotiation

  • Answered by AI
  • Q5. If we hire you what value you are going to implement for our organization?
  • Ans. 

    If hired, I will bring value to the organization by leveraging my leadership skills, problem-solving abilities, and strong work ethic.

    • I will effectively manage and motivate the team to achieve goals and targets.

    • I will analyze and identify areas for improvement, implementing strategies to enhance productivity and efficiency.

    • I will ensure excellent customer service by training and developing staff in delivering exception...

  • Answered by AI
  • Q6. What is a maximum budget you have spent in Campaign
  • Ans. 

    I have managed campaigns with budgets ranging from $10,000 to $100,000.

    • I have experience managing campaigns with varying budgets.

    • The maximum budget I have handled was $100,000.

    • I am comfortable working with different budget sizes and optimizing campaign performance accordingly.

  • Answered by AI
  • Q7. How much campaign you have managed
  • Ans. 

    I have managed multiple campaigns throughout my career, ranging from small-scale local initiatives to large national campaigns.

    • Managed various campaigns of different scales

    • Experience in planning, executing, and evaluating campaign strategies

    • Successfully led a team in achieving campaign goals

    • Implemented innovative tactics to increase campaign effectiveness

    • Collaborated with cross-functional teams to ensure campaign succe...

  • Answered by AI
  • Q8. Tell me your Strength & weakness
  • Ans. 

    My strength is my ability to lead and motivate a team, while my weakness is my tendency to be overly detail-oriented.

    • Strength: Leadership and motivation skills

    • Weakness: Being overly detail-oriented

    • Example for strength: Successfully led a team of 10 employees to achieve a 20% increase in sales

    • Example for weakness: Sometimes spend too much time on minor tasks, which can delay completion of larger projects

  • Answered by AI
Round 2 - Technical 

(15 Questions)

  • Q1. What platform you are using to run campaign?
  • Ans. 

    We are using Facebook and Google Ads to run our campaigns.

    • We have found that Facebook and Google Ads are the most effective platforms for our target audience.

    • We use Facebook Ads to target specific demographics and interests, while Google Ads allows us to target people actively searching for our products.

    • We also track our campaigns using Google Analytics to measure their success and make adjustments as needed.

  • Answered by AI
  • Q2. How much experienced you are ?
  • Q3. Apart from google which platform you will run the campaign and why choose those platform?
  • Ans. 

    Apart from Google, I would run the campaign on Facebook and Instagram.

    • Facebook and Instagram have a large user base, providing a wide reach for the campaign.

    • Both platforms offer advanced targeting options, allowing us to reach specific demographics or interests.

    • Facebook and Instagram have robust advertising tools and analytics, enabling effective campaign management and optimization.

    • These platforms support various ad f...

  • Answered by AI
  • Q4. Types of bidding strategy
  • Ans. 

    Bidding strategies include manual bidding, automated bidding, target CPA bidding, target ROAS bidding, and enhanced CPC bidding.

    • Manual bidding involves setting bids manually for each keyword or ad group.

    • Automated bidding uses machine learning to set bids based on performance data.

    • Target CPA bidding sets bids to achieve a specific cost per acquisition goal.

    • Target ROAS bidding sets bids to achieve a specific return on ad...

  • Answered by AI
  • Q5. How much budget you have carried for campaign
  • Q6. What type of client you have handled
  • Ans. 

    I have handled clients from various industries including retail, hospitality, and finance.

    • Retail clients - assisted with inventory management and customer service

    • Hospitality clients - helped with event planning and guest relations

    • Finance clients - provided financial analysis and reporting

  • Answered by AI
  • Q7. How you will fruitful for our organization
  • Q8. What is quality score
  • Ans. 

    Quality score is a metric used to measure the quality of a product or service.

    • Quality score is often used in advertising to measure the relevance and usefulness of ads.

    • It can also be used in healthcare to measure the quality of patient care.

    • Factors that contribute to quality score include customer satisfaction, accuracy, and timeliness.

    • Quality score is typically measured on a scale of 1-10, with 10 being the highest sc...

  • Answered by AI
  • Q9. CTR formulla and defination
  • Ans. 

    CTR (Click-Through Rate) measures the effectiveness of online ads or email campaigns by calculating the ratio of clicks to impressions.

    • CTR = (Number of Clicks / Number of Impressions) x 100.

    • For example, if an ad received 5 clicks and 1000 impressions, CTR = (5/1000) x 100 = 0.5%.

    • A higher CTR indicates better engagement and effectiveness of the ad or campaign.

    • CTR is commonly used in digital marketing to assess the perfo...

  • Answered by AI
  • Q10. Important matrices of google ads
  • Ans. 

    Important matrices of Google Ads include CTR, CPC, CPA, and ROAS.

    • CTR (Click-Through Rate) measures the percentage of clicks on an ad compared to the number of impressions.

    • CPC (Cost-Per-Click) measures the cost of each click on an ad.

    • CPA (Cost-Per-Acquisition) measures the cost of acquiring a customer through an ad.

    • ROAS (Return on Ad Spend) measures the revenue generated from an ad compared to the cost of the ad.

  • Answered by AI
  • Q11. Why you want to digital marketer
  • Ans. 

    I want to become a digital marketer because of my passion for technology and creativity.

    • I have a strong interest in technology and its impact on marketing

    • I enjoy being creative and finding new ways to reach audiences

    • Digital marketing is a constantly evolving field that offers endless opportunities for growth and learning

    • I have experience in social media management and content creation

    • I believe that digital marketing is...

  • Answered by AI
  • Q12. Structure of google search camapign
  • Ans. 

    Google search campaigns are structured into campaigns, ad groups, and keywords.

    • Campaigns are the highest level of organization and contain ad groups.

    • Ad groups contain ads and keywords.

    • Keywords trigger ads to appear when a user searches for a specific term.

    • Campaigns can be targeted by location, device, language, and more.

    • Ad groups can have different ad formats, such as text, image, or video.

    • Negative keywords can be adde...

  • Answered by AI
  • Q13. Structured of display camapign
  • Ans. 

    A structured display campaign involves organizing ad groups and targeting specific audiences to optimize ad performance.

    • Identify target audience and create ad groups based on their interests

    • Use relevant keywords and ad copy to attract clicks

    • Monitor and adjust bids and targeting to improve performance

    • Utilize ad extensions to provide additional information and increase visibility

    • Track and analyze data to make informed de...

  • Answered by AI
  • Q14. Type of campaign in google ads
  • Ans. 

    Google Ads offers various types of campaigns including search, display, shopping, video, and app campaigns.

    • Search campaigns target keywords and appear in search engine results.

    • Display campaigns show ads on websites and apps that are part of the Google Display Network.

    • Shopping campaigns promote products on Google Shopping.

    • Video campaigns show ads on YouTube and other video platforms.

    • App campaigns promote mobile apps acr...

  • Answered by AI
  • Q15. Types of bidding strategies in automatic campaign
  • Ans. 

    There are several bidding strategies in automatic campaigns, including target ACOS, maximize clicks, and dynamic bids.

    • Target ACOS: Sets a target ACOS (Advertising Cost of Sales) and adjusts bids to achieve that goal.

    • Maximize clicks: Automatically sets bids to get the most clicks within a given budget.

    • Dynamic bids: Adjusts bids based on factors like time of day, device, and location to maximize performance.

    • Enhanced CPC:...

  • Answered by AI
Round 3 - Assignment 

They shared a landing page and Need to create a campaign according to landing page.
What other platform you will choose and why for run the campaigns?

Round 4 - One-on-one 

(9 Questions)

  • Q1. Tell me about yourself
  • Q2. Tell me about your professional background
  • Ans. 

    I have a diverse professional background with experience in management, customer service, and team leadership.

    • Managed a team of 10 employees in a retail store, overseeing daily operations and ensuring customer satisfaction

    • Implemented new customer service strategies that resulted in a 20% increase in customer satisfaction ratings

    • Led training sessions for new hires, providing them with the necessary skills and knowledge ...

  • Answered by AI
  • Q3. According to you , what digital marketer does?
  • Ans. 

    A digital marketer promotes products or services using digital channels and strategies.

    • Develops and implements digital marketing campaigns

    • Analyzes data to measure the success of campaigns

    • Uses social media, email marketing, SEO, PPC, and other digital channels

    • Creates content for websites, blogs, and social media

    • Collaborates with other teams to ensure brand consistency

    • Stays up-to-date with industry trends and best practi...

  • Answered by AI
  • Q4. How you will helpful for us
  • Ans. 

    I will be helpful by utilizing my leadership skills, problem-solving abilities, and industry knowledge to drive team success and achieve organizational goals.

    • I have strong leadership skills that will enable me to effectively manage and motivate the team.

    • I am skilled in problem-solving and can help identify and resolve issues that may arise.

    • I have a good understanding of the industry and can contribute valuable insights...

  • Answered by AI
  • Q5. Why we should hire you
  • Q6. What is a main purpose to use landing page
  • Ans. 

    The main purpose of a landing page is to convert visitors into leads or customers.

    • To provide a clear and concise message

    • To offer a specific product or service

    • To capture visitor information through a form

    • To guide visitors towards a desired action

    • To improve search engine optimization

    • To measure and track campaign success

  • Answered by AI
  • Q7. How we can improve the landing page give me 5 reason
  • Ans. 

    Improving the landing page can increase user engagement and conversions.

    • Simplify the design and layout

    • Use clear and concise messaging

    • Include high-quality visuals and videos

    • Add social proof and customer testimonials

    • Optimize for mobile devices

  • Answered by AI
  • Q8. Why bounce rate increasing on landings page
  • Ans. 

    Bounce rate on landing page may increase due to various reasons.

    • Slow loading time

    • Poor design and layout

    • Irrelevant or misleading content

    • Technical errors

    • Lack of clear call-to-action

    • Ineffective targeting

    • Competition

    • Seasonal changes

    • Changes in user behavior

    • Lack of mobile optimization

  • Answered by AI
  • Q9. Then salary negotiations

Interview Preparation Tips

Topics to prepare for HomeBazaar.com Assistant Manager interview:
  • Digital Marketing
  • SEM
  • SEO
  • Content Writing
  • Content Strategy
  • Content marketing
  • Media planner
  • Social Media Marketing
Interview preparation tips for other job seekers - You should have to deep knowledge of each segment of Digital marketing.
Be confident
Be professional
Fresher can start theirs career with internships.

Skills evaluated in this interview

Top trending discussions

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Indian Startups
2w
a senior executive
One of the best sources for Startup investment: DAHEJ(DOWRY)
You won't believe my senior has a good corporate job with over 10 years of experience. But suddenly resigned just a few days after his wedding. We all thought maybe he got married and wants to spend his time with his wife, and decided to go to his place to give him a proper farewell. All of us got shocked after knowing that he left because his father-in-law gifted him a fat cash amount and a car in the name of "blessings." He’s using the money to fund his startup and the car for "business movement." I mean seriously? People are now using dowry as startup capital and walking around acting like CEOs, playing boss with someone else’s money. Bas, shaadi karo aur apne sapne chalu karo, courtesy sasural. I don't know feeling inspired? Or disgusted?
Got a question about HomeBazaar.com?
Ask anonymously on communities.

Interview questions from similar companies

Interview experience
2
Poor
Difficulty level
-
Process Duration
-
Result
-
Round 1 - HR 

(5 Questions)

  • Q1. What is your expected salary
  • Q2. Your last experience would not be count because it is not relatable to this post , is it okay for you
  • Q3. Can you relocate from your homtown to noida
  • Q4. Provide you salary slip of last three months
  • Q5. Provide contact number of you last employer for background verification
Interview experience
4
Good
Difficulty level
-
Process Duration
-
Result
-
Round 1 - One-on-one 

(1 Question)

  • Q1. Last organisation experiance
  • Ans. 

    In my last organization, I managed a team, improved processes, and contributed to significant project successes.

    • Led a team of 10 in a project that increased efficiency by 20%.

    • Implemented a new reporting system that reduced errors by 30%.

    • Conducted training sessions that improved team skills and morale.

    • Collaborated with cross-functional teams to enhance project outcomes.

  • Answered by AI

I applied via Referral and was interviewed before Feb 2021. There was 1 interview round.

Round 1 - HR 

(1 Question)

  • Q1. What is your last drawn salary
  • Ans. 

    My last drawn salary was competitive and reflected my experience and contributions to the organization.

    • My last drawn salary was $70,000 annually, which was in line with industry standards for my role.

    • I received a performance bonus of 10% based on my contributions to the team's success.

    • In addition to my base salary, I had benefits such as health insurance and a retirement plan.

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Don't prefer this organization. They will pay very less salary and also not give salary as per market standards. For me they gave salary which is lesser than my previous salary. ??? they will ask to submit original certificates and will not return back easily.

Interview Questionnaire 

2 Questions

  • Q1. Salary discussion
  • Q2. Nothing special

I applied via Company Website and was interviewed before Mar 2021. There were 2 interview rounds.

Round 1 - Group Discussion 

Promoting agricultural growth via Innovative methods

Round 2 - Technical 

(1 Question)

  • Q1. Technical questions mixed with some HR part in between

Interview Preparation Tips

Interview preparation tips for other job seekers - Be prepared for a nice GD, interview is simple to crack.
Are these interview questions helpful?

I applied via Indeed and was interviewed in Dec 2018. There were 6 interview rounds.

Interview Questionnaire 

3 Questions

  • Q1. Taxation in mutual fund in equity fund and debt Fund .short term as well as for long term
  • Ans. 

    Taxation in mutual funds varies for equity and debt funds, and for short and long term investments.

    • Equity funds held for more than a year are taxed at 10% on gains above Rs. 1 lakh

    • Short-term gains in equity funds are taxed at 15%

    • Debt funds held for less than 3 years are taxed as per the investor's income tax slab

    • Long-term gains in debt funds are taxed at 20% with indexation benefit

    • Dividends from mutual funds are tax-fr...

  • Answered by AI
  • Q2. Sip, stp, swp, AIF etc
  • Q3. Situation basis questions like how will give advice client to client

Interview Preparation Tips

Round: Resume Shortlist
Experience: Experience in Mutual fund industry more than 1 year

General Tips: This start up company , they need people who self start and easy going people.
Skills: Communication, Problem Solving
Duration: <1 week

I applied via Recruitment Consultant and was interviewed before Nov 2020. There was 1 interview round.

Interview Questionnaire 

1 Question

  • Q1. Self introduction, ur past company work profile, domain knowledge, cross questions to verify ur statements

Interview Preparation Tips

Interview preparation tips for other job seekers - Just don't lie during interview as guy sitting across table reads everything about u very well.

I applied via Naukri.com and was interviewed before Apr 2021. There was 1 interview round.

Round 1 - Technical 

(1 Question)

  • Q1. Safety Index, PSM, Technical standard

Interview Preparation Tips

Interview preparation tips for other job seekers - Safety Index,
Skill of safety technical standard
PSM
ISO 45k

HomeBazaar.com Interview FAQs

How many rounds are there in HomeBazaar.com Assistant Manager interview?
HomeBazaar.com interview process usually has 3-4 rounds. The most common rounds in the HomeBazaar.com interview process are One-on-one Round, HR and Technical.
How to prepare for HomeBazaar.com Assistant Manager interview?
Go through your CV in detail and study all the technologies mentioned in your CV. Prepare at least two technologies or languages in depth if you are appearing for a technical interview at HomeBazaar.com. The most common topics and skills that interviewers at HomeBazaar.com expect are Business Loan, Home Loans, Mortgage Loans, Personal Loans and Business Development.
What are the top questions asked in HomeBazaar.com Assistant Manager interview?

Some of the top questions asked at the HomeBazaar.com Assistant Manager interview -

  1. How we can improve the landing page give me 5 rea...read more
  2. What platform you are using to run campai...read more
  3. According to you , what digital marketer do...read more

Tell us how to improve this page.

Overall Interview Experience Rating

5/5

based on 1 interview experience

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HomeBazaar.com Assistant Manager Salary
based on 21 salaries
₹3.6 L/yr - ₹6.2 L/yr
42% less than the average Assistant Manager Salary in India
View more details

HomeBazaar.com Assistant Manager Reviews and Ratings

based on 8 reviews

3.4/5

Rating in categories

3.4

Skill development

3.8

Work-life balance

3.6

Salary

2.8

Job security

3.6

Company culture

3.6

Promotions

3.2

Work satisfaction

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