HealthKart Interview Questions, Process, and Tips

Q1. What were your Roles & responsibilities in the past organisation?
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Q2. Why do you want to change the current company?
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Q1. Things about yourself
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Q2. I spoke about experience and what i am interested in.
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Take away home - coding task

Q1. What is this job response this company
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Q2. What are you treat the staaf
Ans. 
I treat the staff with respect, kindness, and professionalism.
• Respect their opinions and ideas

• Provide support and guidance when needed

• Communicate openly and honestly

• Recognize and appreciate their hard work

• Create a positive work environment
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Q1. How Performance Max is to be structured?
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Performance Max should be structured with clear goals, KPIs, budget allocation, and a well-defined strategy.
• Define clear performance goals and KPIs to measure success

• Allocate budget effectively based on performance goals and target audience

• Develop a well-defined strategy that aligns with overall marketing objectives

• Regularly monitor and analyze performance data to optimize campaigns

• Implement testing and experimentation
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Q2. How to analyse a creative and campaign performance in Facebook?
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Analyzing creative and campaign performance in Facebook involves tracking key metrics, testing different elements, and optimizing based on data.
• Track key metrics such as click-through rate, conversion rate, and cost per acquisition.

• Test different creative elements like images, copy, and calls-to-action to see what resonates best with your audience.

• Optimize campaigns based on data insights, making adjustments to targeti...read more
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Q3. How to setup A/B test in facebook?
Ans. 
To set up an A/B test in Facebook, you can use the split testing feature in Ads Manager.
• Go to Ads Manager and create a new campaign

• Choose 'Create Ad' and select the objective for your campaign

• Under the 'Ad Set' level, click on 'Split Test'

• Select the variable you want to test (e.g. audience, placement, creative)

• Set up your test groups and define the parameters for the test

• Launch your campaign and monitor the results to
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Q1. Strategy for Branding campaigns
Ans. 
Utilize a mix of online and offline channels to create a cohesive brand image and increase brand awareness.
• Develop a comprehensive branding strategy that aligns with the company's overall marketing goals

• Utilize social media platforms, display advertising, influencer partnerships, and PR efforts to reach target audience

• Create consistent messaging and visuals across all channels to reinforce brand identity

• Measure the eff...read more
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Q2. How do you analyse the success of branding campaigns?
Ans. 
Analyzing success of branding campaigns involves tracking key performance indicators, conducting surveys, analyzing customer feedback, and measuring brand awareness.
• Track key performance indicators such as website traffic, social media engagement, and conversion rates

• Conduct surveys to gather feedback on brand recognition, perception, and recall

• Analyze customer feedback through reviews, comments, and direct interaction...read more
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