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I applied via Naukri.com and was interviewed in Jul 2023. There were 3 interview rounds.
Ad Operations involves managing the process of delivering online advertisements to target audiences.
Ad Operations involves tasks such as ad trafficking, campaign optimization, and reporting.
Digital Ad Operations specifically refers to the management of online advertising campaigns across various digital platforms.
It includes tasks like setting up ad campaigns, monitoring performance metrics, and troubleshooting technic...
An ad server is a web server that stores, manages, and delivers online advertisements to websites or applications.
An ad server is used by advertisers to display their ads on websites or apps.
It helps in targeting specific audiences based on demographics, behavior, or interests.
Ad servers track impressions, clicks, and conversions to measure the effectiveness of ad campaigns.
Popular ad servers include Google Ad Manager,
DSP is a platform used by advertisers to purchase ad inventory, while SSP is a platform used by publishers to sell ad space.
DSP allows advertisers to manage and optimize their ad campaigns across multiple ad exchanges and networks.
SSP helps publishers maximize their revenue by connecting with multiple ad networks and demand sources.
DSPs use data and algorithms to target specific audiences, while SSPs help publishers ma...
Yes, DoubleClick for Publishers (DFP) is an ad server platform for managing digital ad campaigns, while Ad Exchange is a real-time marketplace for buying and selling ad space.
DFP is used by publishers to manage and optimize their ad inventory
Ad Exchange allows advertisers to bid on ad space in real-time auctions
Both platforms are owned by Google and are commonly used in digital advertising
DoubleClick for Publisher is an example of SSP (Supply-Side Platform).
DoubleClick for Publisher is a tool used by publishers to manage and optimize their ad inventory.
SSPs (Supply-Side Platforms) help publishers maximize their ad revenue by connecting them with multiple ad networks and exchanges.
DSPs (Demand-Side Platforms) are used by advertisers to purchase ad inventory from publishers.
Examples of SSPs include Google...
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I applied via Referral and was interviewed before Jan 2021. There was 1 interview round.
I want to join IBM because of its reputation as a leading technology company and its commitment to innovation.
IBM is known for its cutting-edge technology and solutions.
The company has a strong focus on research and development.
IBM offers excellent career growth opportunities and a supportive work environment.
Working at IBM would allow me to collaborate with talented professionals from diverse backgrounds.
IBM's global ...
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