Hamleys Executive - Sales & Marketing Interview Questions and Answers

BTL marketing refers to below-the-line marketing tactics that are targeted and measurable, such as direct mail, email marketing, and experiential marketing.

• BTL marketing is focused on targeted and measurable tactics

• Examples include direct mail, email marketing, and experiential marketing

• BTL marketing is often used to complement above-the-line advertising

• It can be more cost-effective than traditional advertising methods

• ...read more

A marketing campaign for a new store would involve identifying the target audience, creating a unique value proposition, and utilizing various channels to reach potential customers.

• Conduct market research to identify the target audience and their preferences

• Develop a unique value proposition that sets the store apart from competitors

• Utilize various marketing channels such as social media, email marketing, and advertisi...read more

To win back old customers, I would create a personalized campaign that addresses their specific concerns and offers incentives.

• Identify reasons why customers left and address them in the campaign

• Offer incentives such as discounts or exclusive offers

• Create personalized messages that speak directly to the customer

• Utilize multiple channels such as email, social media, and direct mail

• Track and analyze campaign results to m

Acquiring new customers for an old store

• Create a loyalty program to incentivize repeat business

• Offer discounts or promotions to attract new customers

• Partner with local businesses to cross-promote each other

• Utilize social media and online advertising to reach a wider audience

• Host events or workshops to bring in foot traffic

• Improve the store's curb appeal to attract passersby

• Collect customer feedback and make improvement